Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | NORTHLINK FERRY - Northlink Passenger & Car Ferries | Search engines recommend title length of around 50-60 characters. The length of this title is 51. |
| Meta description | North Sea car and passenger ferry operator sailing between Scotland, Orkney and Shetland Islands. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 97 characters. |
| Keywords | Northlink,northlink,Northlink Lines,Northlink Line,northlink lines,northlink line,Northlink Ferry,Northlink Ferries,northlink ferry,northlink ferries,northlink ferrys,Northlink Ferry Lines,Northlink Ferries Lines,northlink ferry lines,northlink ferries lines | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.8686 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Total links on homepage | We found 6 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 3 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 17.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 69.61.66.68. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Transport Ships and Shipping Ferries |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | orkneyferries.co.uk northlinkferries.co.uk pentlandferries.co.uk ferryreservations.co.uk jogferry.co.uk |
These are the websites that fall into the same category as northlinkferry.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Sun, 22 Oct 2017 05:05:55 GMT Server: Apache/2.4.10 (Debian) Last-Modified: Thu, 27 Oct 2016 14:43:25 GMT ETag: "44ff-53fd9c39eced0" Accept-Ranges: bytes Content-Length: 17663 Vary: Accept-Encoding Content-Type: text/html |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1820 mistypes, associated with northlinkferry.co.uk:
If you are curious about what TLD extensions could also match the domain name of northlinkferry.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: