Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Craft & Needlework Magazines, Embroidery & Patchwork Fabrics, Threads, Books, Patterns ::. Needlecraft | Search engines recommend title length of around 50-60 characters. The length of this title is 102. |
| Meta description | Quilting and embroidery retailer. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 33 characters. |
| Keywords | accessories applique batting beads books craft cross embroidery fabric fusible knitting magazines needles patchwork patterns quilting scrapbooking stitch subscriptions threads watercolours waterlilies webbing wildflowers wool yarns | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 5.0477 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Total links on homepage | We found 44 links | This is a normal amount of links. |
| Number of backlinks | Around 20 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 16.7KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 210.48.67.206. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Manawatu Localities Palmerston North Business and Economy Shopping |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | patchworkandcraft.com.au magstore.com.au needlecraftinc.com |
These are the websites that fall into the same category as needlecraft.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Tue, 12 Dec 2017 09:41:11 GMT Server: Apache/2.2.22 (Unix) mod_ssl/2.2.22 OpenSSL/0.9.8t PHP/5.4.27 Phusion_Passenger/3.0.11 X-Powered-By: PHP/5.4.27 Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Set-Cookie: site_test_cookie=5a2fa437bf184; expires=Tue, 19-Dec-2017 09:41:11 GMT; path=/; domain=www.needlecraft.co.nz UNDER_CONSTRUCTION_MODULE: false INCLUDE-SESSION-MAXLIFETIME: 1440 Set-Cookie: needlecraft_session=cc74147857505148b59055c0fb77906e; expires=Tue, 12-Dec-2017 10:05:11 GMT; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Pragma: no-cache Set-Cookie: needlecraft_session=cc74147857505148b59055c0fb77906e; expires=Tue, 12-Dec-2017 13:41:11 GMT; path=/ Set-Cookie: =deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT Set-Cookie: needlecraftpreview=5a2fa437ef62a; expires=Wed, 13-Dec-2017 09:41:11 GMT; path=/ Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html; charset=utf-8 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1890 mistypes, associated with needlecraft.co.nz:
If you are curious about what TLD extensions could also match the domain name of needlecraft.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: