Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Lawnmowers - Garden & Hedge Cutting Equipment - Mowers Online | Search engines recommend title length of around 50-60 characters. The length of this title is 61. |
| Meta description | Need advice on what type of lawn mower, garden tool or any other type of petrol, electric or manual garden machinery to buy? Mowers-Online can help. Talk to us today. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 166 characters. |
| Load time | 2.7433 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 996 534, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 415 links | Honestly, this is a strange amount of links for a homepage. |
| Page HTML size | 126.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 70.34.40.77. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Shopping > Home and Garden Business and Industry Computer and Electronics > Computer Hardware Arts and Entertainment > TV and Video |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | abbeygardensales.co.uk agmonline.co.uk cheapmowers.com cheltenhamgardenmachinery.co.uk justlawnmowers.co.uk lawnmowersdirect.co.uk morethanmowers.co.uk mountfieldlawnmowers.co.uk mowdirect.co.uk mowermagic.co.uk mowersdirect.com thegreenreaper.co.uk titan-pro.co.uk |
These are the websites that fall into the same category as mowers-online.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | johnmillercorshamltd.co.uk westwoodtractorspares.co.uk marruttusa.com nutricalc.slack.com springboard.fastspring.com |
There is a good chance that the people interested in mowers-online.co.uk find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 56.75K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | -44.97% | Lately, the website's been receiving less traffic. |
| Time spent on site | 00:01:15 | This is a decent average time spent on a website. |
| mowers-online.co.uk Traffic Bounce Rate | 34.03% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Sat, 20 May 2017 21:10:17 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding X-Powered-By: PHP/5.4.16 Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: PHPSESSID=qjrena4c6d6h3pcber5629vhq6; path=/; HttpOnly Set-Cookie: language=en; expires=Mon, 19-Jun-2017 21:10:16 GMT; path=/; domain=www.mowers-online.co.uk Set-Cookie: currency=GBP; expires=Mon, 19-Jun-2017 21:10:16 GMT; path=/; domain=www.mowers-online.co.uk X-Powered-By: PleskLin |
| WHOIS information |
|---|
Domain name: mowers-online.co.uk Registrant: Cheltenham Mower Services Registrant type: UK Sole Trader Registrant's address: Unit B3, Nexus Hurricane Road Gloucester Business Park Gloucester Gloucestershire GL3 4AG United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: 123-Reg Limited t/a 123-reg [Tag = 123-REG] URL: http://www.123-reg.co.uk Relevant dates: Registered on: 18-Feb-2000 Expiry date: 18-Feb-2018 Last updated: 20-Jan-2017 Registration status: Registered until expiry date. Name servers: ns.123-reg.co.uk ns2.123-reg.co.uk WHOIS lookup made at 01:19:06 12-May-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1800 mistypes, associated with mowers-online.co.uk:
If you are curious about what TLD extensions could also match the domain name of mowers-online.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: