Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Morningstar – Independent Investment Research | Search engines recommend title length of around 50-60 characters. The length of this title is 45. |
| Meta description | Investment resource specialized in fund investing. Offers news, commentary, fund information, tutorial, tools and forums. Publishers of annual reports and various books on the subject, and creators of the Morningstar fund ratings. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 230 characters. |
| Load time | 0.2749 seconds on average | Website load speed is pretty fast. |
| Alexa global | 2 963, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 674 | Judging by Quantcast rating, we can assume the website in question is very well known. |
| Total links on homepage | We found 180 links | This is a normal amount of links. |
| Number of backlinks | Around 7 006 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 33.6KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 216.228.225.51. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Investing Funds Business Investing Research and Analysis Regional North America United States Illinois Localities C Chicago Business and Economy Financial Services |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | nasdaq.com marketwatch.com seekingalpha.com vanguard.com zacks.com |
These are the websites that fall into the same category as morningstar.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 5:41 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 511 833 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 Content-Length: 34427 Connection: keep-alive Accept-Ranges: bytes Cache-Control: max-age=0 Cache-Control: no-cache="set-cookie" Date: Sun, 24 Sep 2017 21:04:29 GMT Expires: Sun, 24 Sep 2017 21:04:29 GMT Last-Modified: Sun, 24 Sep 2017 21:00:27 GMT Server: Apache Vary: Accept-Encoding,Accept-Encoding X-Cache: Miss from cloudfront Via: 1.1 cdc63ca4366c75538139fae7ac74e870.cloudfront.net (CloudFront) X-Amz-Cf-Id: Q8g5yy50BoqWOiWltAR46gNsOqkCoJb1BtwnGKINALhtDKL2BFWcCQ== |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: MORNINGSTAR.COM
Registrar: MARKMONITOR INC.
Sponsoring Registrar IANA ID: 292
Whois Server: whois.markmonitor.com
Referral URL: http://www.markmonitor.com
Name Server: PDNS205.ULTRADNS.BIZ
Name Server: PDNS205.ULTRADNS.COM
Name Server: PDNS205.ULTRADNS.NET
Name Server: PDNS205.ULTRADNS.ORG
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 20-sep-2014
Creation Date: 25-apr-1989
Expiration Date: 26-apr-2019
>>> Last update of whois database: Sun, 16 Apr 2017 19:48:40 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: morningstar.com
Registry Domain ID: 240879_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2017-04-16T04:00:11-0700
Creation Date: 1989-04-24T21:00:00-0700
Registrar Registration Expiration Date: 2019-04-25T21:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Morningstar Inc
Registrant Street: 22 W Washington Street,
Registrant City: Chicago
Registrant State/Province: IL
Registrant Postal Code: 60602
Registrant Country: US
Registrant Phone: +1.3126966000
Registrant Phone Ext:
Registrant Fax: +1.3122448071
Registrant Fax Ext:
Registrant Email:
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Morningstar Inc
Admin Street: 22 W Washington Street,
Admin City: Chicago
Admin State/Province: IL
Admin Postal Code: 60602
Admin Country: US
Admin Phone: +1.3126966000
Admin Phone Ext:
Admin Fax: +1.3122448071
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Morningstar, Inc
Tech Street: 22 W Washington Street,
Tech City: Chicago
Tech State/Province: IL
Tech Postal Code: 60602
Tech Country: US
Tech Phone: +1.3126966000
Tech Phone Ext:
Tech Fax: +1.3122448071
Tech Fax Ext:
Tech Email:
Name Server: pdns205.ultradns.org
Name Server: pdns205.ultradns.biz
Name Server: pdns205.ultradns.net
Name Server: pdns205.ultradns.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-04-16T12:48:57-0700 <<<
The Data in MarkMonitor.com's WHOIS database is provided by MarkMonitor.com for
information purposes, and to assist persons in obtaining information about or
related to a domain name registration record. MarkMonitor.com does not guarantee
its accuracy. By submitting a WHOIS query, you agree that you will use this Data
only for lawful purposes and that, under no circumstances will you use this Data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam); or
(2) enable high volume, automated, electronic processes that apply to
MarkMonitor.com (or its systems).
MarkMonitor.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by this policy.
MarkMonitor is the Global Leader in Online Brand Protection.
MarkMonitor Domain Management(TM)
MarkMonitor Brand Protection(TM)
MarkMonitor AntiPiracy(TM)
MarkMonitor AntiFraud(TM)
Professional and Managed Services
Visit MarkMonitor at http://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220
For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1808 mistypes, associated with morningstar.com:
If you are curious about what TLD extensions could also match the domain name of morningstar.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: