Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Morningstar South Africa: Fund Prices and Performance | Search engines recommend title length of around 50-60 characters. The length of this title is 53. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | openend, open-end, funds, OEICs, collectives, SICAVs, unit trusts, life funds, pension funds, life and pension, stakeholder, ISA, ISA funds, shares, offshore funds, portfolio, trust, money, FTSE, PEP, PEP transfer, fund analysis, analyst reports, indices, ethical investing, fund prices, fund performance, charts, ETFs, exchange traded funds, pension, life, retirement, multimanager, multi-manager, fund prices, research funds, fund fact sheets, investing, investment, funds investing, personal finance, bonds, financial planning, fund research, mornigstar, morninsgtar, morning star | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.6369 seconds on average | Website load speed is pretty fast. |
| Alexa global | 875 368, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 59 links | This is a normal amount of links. |
| Number of backlinks | Around 34 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 44.2KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 216.228.230.40. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | fundsdata.co.za investonline.co.za allangray.co.za citywire.co.za profile.co.za |
These are the websites that fall into the same category as morningstar.co.za, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:07 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 X-Powered-By: UrlRewriter.NET 2.0.0 X-AspNet-Version: 2.0.50727 Set-Cookie: RT_za_LANG=en-ZA; domain=morningstar.co.za; expires=Fri, 14-Dec-2018 00:00:00 GMT; path=/ Date: Thu, 14 Dec 2017 18:16:31 GMT Connection: close Content-Length: 45228 |
| WHOIS information |
|---|
Domain Name: morningstar.co.za Domain ID: dom_1Z6WX--1 WHOIS Server: coza-whois12.dns.net.za Updated Date: 2017-04-25T09:03:56Z Creation Date: 2002-05-27T16:08:16Z Registry Expiry Date: 2018-05-27T16:08:16Z Sponsoring Registrar: MarkMonitor Domain Status: ok https://icann.org/epp#ok Registrant ID: mmr-108790 Registrant Name: Morningstar Inc Registrant Organization: Registrant Street: 22 W Washington Street Registrant City: Chicago Registrant State/Province: IL Registrant Postal Code: 60602 Registrant Country: US Registrant Phone: +1.3126966000 Registrant Phone Ext: Registrant Fax: +1.3122448071 Registrant Fax Ext: Registrant Email: Admin ID: mmr-108790 Admin Name: Morningstar Inc Admin Organization: Admin Street: 22 W Washington Street Admin City: Chicago Admin State/Province: IL Admin Postal Code: 60602 Admin Country: US Admin Phone: +1.3126966000 Admin Phone Ext: Admin Fax: +1.3122448071 Admin Fax Ext: Admin Email: Billing ID: mmr-108790 Billing Name: Morningstar Inc Billing Organization: Billing Street: 22 W Washington Street Billing City: Chicago Billing State/Province: IL Billing Postal Code: 60602 Billing Country: US Billing Phone: +1.3126966000 Billing Phone Ext: Billing Fax: +1.3122448071 Billing Fax Ext: Billing Email: Tech ID: mmr-108790 Tech Name: Morningstar Inc Tech Organization: Tech Street: 22 W Washington Street Tech City: Chicago Tech State/Province: IL Tech Postal Code: 60602 Tech Country: US Tech Phone: +1.3126966000 Tech Phone Ext: Tech Fax: +1.3122448071 Tech Fax Ext: Tech Email: Name Server: pdns205.ultradns.com Name Server: pdns205.ultradns.net Name Server: pdns205.ultradns.biz Name Server: pdns205.ultradns.org DNSSEC: unsigned >>> Last update of WHOIS database: 2017-07-03T22:43:04Z <<< |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1808 mistypes, associated with morningstar.co.za:
If you are curious about what TLD extensions could also match the domain name of morningstar.co.za well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: