Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Home - Merck Australia | Search engines recommend title length of around 50-60 characters. The length of this title is 22. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Load time | 3.3583 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 10 379 270, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 84 links | This is a normal amount of links. |
Number of backlinks | Around 52 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 108.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 45.60.19.103. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Related websites | merck.co.za merck.com.my merck.co.uk merck.dk merck.ch |
These are the websites that fall into the same category as merck.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Sun, 19 Nov 2017 21:15:04 GMT Set-Cookie: TAFSessionId=tridion_1c67de9a-667d-4d91-8845-bedc4b500fef; HttpOnly Set-Cookie: TAFTrackingId=tridion_3ff3aff0-5b9c-46af-b405-51fd1e354bec; Expires=Fri, 01-Jan-2100 00:00:00 GMT; HttpOnly Set-Cookie: TAFSessionId=tridion_da8f20af-eb6c-4dbd-bbf1-8eaf79c91822; HttpOnly Set-Cookie: TAFTrackingId=tridion_45e163fb-e31b-4dea-8b89-89b746fddc6a; Expires=Fri, 01-Jan-2100 00:00:00 GMT; HttpOnly X-Cocoon-Version: 2.2.0 Last-Modified: Sun, 19 Nov 2017 21:15:08 GMT Content-Type: text/html;charset=utf-8 Set-Cookie: visid_incap_1111496=r82hJeFeQMGf3d4rB5B/YFv0EVoAAAAAQUIPAAAAAAA4KFdZkpfQaLKCGIho5GE2; expires=Mon, 19 Nov 2018 16:29:58 GMT; path=/; Domain=.merck.com.au Set-Cookie: incap_ses_878_1111496=WL+6fmW6Im2VITxtcEgvDFv0EVoAAAAASoVnPwO2M207fTx+93ALhw==; path=/; Domain=.merck.com.au Set-Cookie: ___utmvmRkuwEDBB=aZuksiVwLcF; path=/; Max-Age=900 Set-Cookie: ___utmvaRkuwEDBB=PmSATTx; path=/; Max-Age=900 Set-Cookie: ___utmvbRkuwEDBB=lZC XxZOOaln: stN; path=/; Max-Age=900 X-Iinfo: 13-56034725-56034726 SNNN RT(1511126104738 124) q(0 0 0 -1) r(31 31) U18 X-CDN: Incapsula Transfer-Encoding: chunked |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1424 mistypes, associated with merck.com.au:
If you are curious about what TLD extensions could also match the domain name of merck.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: