Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Mars, Incorporated – Global Petcare, Chocolate, Food, Candy, and Drink Brands | Search engines recommend title length of around 50-60 characters. The length of this title is 77. |
| Meta description | A global conglomerate with interests in confectionery and pet food. Provides sections on working for the company, their background and philosophy and science. Details their brands which include Snickers, Skittles, Altoids, Whiskas and Pedigree pet food. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 253 characters. |
| Keywords | mars, mars incorporated, mars petcare, mars candy, mars food, mars drinks, mars brands, mars careers | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.8845 seconds on average | Website load speed is pretty fast. |
| Alexa global | 38 879, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 21 583 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 237 links | This is a normal amount of links. |
| Number of backlinks | Around 3 066 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 89.5KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 192.221.106.126. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Food and Related Products Confectionery |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | mms.com wrigley.com marscandykills.com mymms.com waltham.com |
These are the websites that fall into the same category as mars.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:27 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 39 569 710 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Tue, 13 Jun 2017 00:43:23 GMT Expires: Mon, 12 Jun 2017 18:44:03 GMT Cache-Control: no-cache Pragma: no-cache Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 X-AspNet-Version: 4.0.30319 X-Frame-Options: SAMEORIGIN,SAMEORIGIN X-Powered-By: ASP.NET Vary: Accept-Encoding X-WR-MODIFICATION: Content-Length Content-Length: 91031 |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Server Name: MARS.COM.COM.HK
Registrar: BULKREGISTER, LLC.
Whois Server: whois.bulkregister.com
Referral URL: http://www.bulkregister.com
Server Name: MARS.COME.COM.HK
Registrar: BULKREGISTER, LLC.
Whois Server: whois.bulkregister.com
Referral URL: http://www.bulkregister.com
Server Name: MARS.COMFORTEL.PL
Registrar: ONLINENIC, INC.
Whois Server: whois.onlinenic.com
Referral URL: http://www.onlinenic.com
Server Name: MARS.COMMA.SE
Registrar: NETWORK SOLUTIONS, LLC.
Whois Server: whois.networksolutions.com
Referral URL: http://networksolutions.com
Server Name: MARS.COMMPRO.US
Registrar: PDR LTD. D/B/A PUBLICDOMAINREGISTRY.COM
Whois Server: whois.PublicDomainRegistry.com
Referral URL: http://www.publicdomainregistry.com
Server Name: MARS.COMPERMISOSNETWORK.INFO
Registrar: PDR LTD. D/B/A PUBLICDOMAINREGISTRY.COM
Whois Server: whois.PublicDomainRegistry.com
Referral URL: http://www.publicdomainregistry.com
Domain Name: MARS.COM
Registrar: NOM IQ LTD (DBA COM LAUDE)
Sponsoring Registrar IANA ID: 470
Whois Server: whois.comlaude.com
Referral URL: http://www.comlaude.com
Name Server: ISWFW1.EU.EFFEM.COM
Name Server: MGFIRE.EFFEM.COM
Name Server: TIERRA.AP.EFFEM.COM
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 23-mar-2016
Creation Date: 06-dec-1995
Expiration Date: 05-dec-2017
>>> Last update of whois database: Tue, 09 May 2017 22:14:23 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: mars.com
Registry Domain ID: 508715_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: http://www.comlaude.com
Updated Date: 2017-04-12T15:27:46Z
Creation Date: 1995-12-06T05:00:00Z
Registrar Registration Expiration Date: 2017-12-05T00:00:00Z
Registrar: NOM-IQ Ltd dba Com Laude
Registrar IANA ID: 470
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name: Mars Incorporated
Registrant Organization: Mars Incorporated
Registrant Street: Mars Incorporated, 100 International Drive
Registrant City: Mount Olive
Registrant State/Province: New Jersey
Registrant Postal Code: 07828
Registrant Country: US
Registrant Phone: +1.9736913500
Registrant Phone Ext:
Registrant Fax: +1.9736913829
Registrant Fax Ext:
Registrant Email: domain.
Registry Admin ID:
Admin Name: Mars Incorporated
Admin Organization: Mars Incorporated
Admin Street: Mars Incorporated, 100 International Drive
Admin City: Mount Olive
Admin State/Province: New Jersey
Admin Postal Code: 07828
Admin Country: US
Admin Phone: +1.9736913500
Admin Phone Ext:
Admin Fax: +1.9736913829
Admin Fax Ext:
Admin Email: domain.
Registry Tech ID:
Tech Name: Mars Incorporated
Tech Organization: Mars Incorporated
Tech Street: Mars Incorporated, 100 International Drive
Tech City: Mount Olive
Tech State/Province: New Jersey
Tech Postal Code: 07828
Tech Country: US
Tech Phone: +1.9736913500
Tech Phone Ext:
Tech Fax: +1.9736913829
Tech Fax Ext:
Tech Email: domain.
Name Server: iswfw1.eu.effem.com
Name Server: mgfire.effem.com
Name Server: tierra.ap.effem.com
DNSSEC: Unsigned Delegation
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +44.2074218250
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-05-09T22:00:05Z <<<
For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en
-------------------------------------------------------------------------------
Com Laude registers, maintains and renews domain names around the world for
leading intellectual property owners and the law firms that support them.
If you have queries about this domain, you may contact us via our website
at www.comlaude.com.
-------------------------------------------------------------------------------
The data in the Com Laude Whois database is provided to assist you in obtaining
information about a domain name registration record. Com Laude makes this
information available "as is," and does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam), telephone or fax; or
(2) enable high volume, automated, electronic processes that that send queries
or data to Com Laude or the systems of any Registry Operator or ICANN-Accredited
registrar. The compilation, repackaging, dissemination or other use of this
data is expressly prohibited without the prior written consent of Com Laude.
Com Laude reserves the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms. If you fail to abide by this
policy, we may terminate your access to this WHOIS database.
-------------------------------------------------------------------------------
Com Laude protects intellectual property in the domain name system. Com Laude
only registers domain names for legitimate rights owners. Should you have any
queries about the legitimacy of this name or our work as a UK based, ICANN
Accredited Registrar, contact us at:
Com Laude, 28-30 Little Russell Street, London WC1A 2HN, UK.
Com Laude is a business name of Nom IQ Ltd.
------------------------------------------------------------------------------- |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1640 mistypes, associated with mars.com:
If you are curious about what TLD extensions could also match the domain name of mars.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: