Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | New Zealand hotels – rooms, hotel accommodation, hotel reservations | Search engines recommend title length of around 50-60 characters. The length of this title is 67. |
| Meta description | Offers a New Zealand wide network of independently owned and operated hotels and apartments for corporate or independent travellers. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 132 characters. |
| Load time | 5.8604 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 978 436, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 944 340 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 132 links | This is a normal amount of links. |
| Number of backlinks | Around 39 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 36.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.124.103.44. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Travel and Tourism Accommodation Hotels and Motels |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | williamsgroup.co.nz hotelashley.co.nz mitchellcorp.co.nz punakaiki-resort.co.nz mainstay.com.au |
These are the websites that fall into the same category as mainstay.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 108 592 886 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 Content-Language: en-NZ,en-NZ Server: Microsoft-IIS/7.5 Set-Cookie: CFID=14408722;expires=Thu, 18-Jul-2047 18:16:36 GMT;path=/ Set-Cookie: CFTOKEN=58631424;expires=Thu, 18-Jul-2047 18:16:36 GMT;path=/ X-UA-Compatible: IE=edge P3P: CP="NON NID CURa OUR NOR UNI STA" X-Powered-By: ASP.NET Date: Tue, 25 Jul 2017 18:16:36 GMT Content-Length: 36884 |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-25T07:15:45+12:00 domain_name: mainstay.co.nz query_status: 200 Active domain_dateregistered: 2002-10-06T13:30:00+13:00 domain_datebilleduntil: 2020-07-06T13:30:00+12:00 domain_datelastmodified: 2017-06-07T12:12:37+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: registrant_contact_name: Mainstay International Hotels Limited registrant_contact_address1: 36 Sir William Pickering Drive registrant_contact_address2: PO Box 5341 registrant_contact_city: CHRISTCHURCH registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 33 587900 registrant_contact_fax: +64 3 358 5012 registrant_contact_email: admin_contact_name: Administrator admin_contact_address1: 36 Sir William Pickering Drive admin_contact_address2: PO Box 5341 admin_contact_city: CHRISTCHURCH admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 33 587900 admin_contact_fax: +64 3 358 5012 admin_contact_email: technical_contact_name: Abby Hayes technical_contact_address1: PO Box 8203, Riccarton technical_contact_address2: Christchurch, New Zealand technical_contact_city: Christchurch, New Zealand technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 3 3587900 technical_contact_email: ns_name_01: ns1.mitchellcorp.co.nz ns_name_02: ns2.mitchellcorp.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1837 mistypes, associated with mainstay.co.nz:
If you are curious about what TLD extensions could also match the domain name of mainstay.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: