Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

macarthuradvertiser.com.au In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

macarthuradvertiser.com.au Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 3.6934 seconds to load. How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways!
• The HTML of the website weighs in at around 115 kilobytes. We don't think 115 KBs is something to worry about.
• There are at least 74 images on the homepage of this website. This seems an ok number of images to have on the homepage.
• We've counted at least 116 server requests before the homepage was fully loaded. Oh my, this needs to be worked on. The more server requests are made, the longer it takes to load the page. Not a good result by any measure.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• macarthuradvertiser.com.au takes up 688 691 place globally, according to Alexa. We made sure to update this information on 2018-01-29.
• Compare the current rank to all-time best of 573 314, which this website enjoyed on 2015-06-18.
• Over the last three months, the position has changed by -770571.
• On the other end of the scale, the worst rank ever was 998 453, rated on 2016-11-24. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 812 840.
• When compared to Australia websites, macarthuradvertiser.com.au ranks in 24 619 place.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 52.62.42.78.
• The physical server is in the city of Seattle, Washington, United States. The zip code is 98109.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 301 Moved Permanently
Content-Type: text/html
Content-Length: 178
Connection: keep-alive
Server: nginx
Date: Thu, 09 Jun 2016 22:25:23 GMT
Location: http://www.macarthuradvertiser.com.au/
X-Cache: Miss from cloudfront
Via: 1.1 096ae3e9621f8ca7dc974fcd4820cbd7.cloudfront.net (CloudFront)
X-Amz-Cf-Id: 68dryA09jMJv98DSJWpPSbdMtfDpvOnhcFlL79nm7xbvhdVQb4MRlw==

HTTP/1.1 200 OK
Accept-Ranges: bytes
Age: 14
Content-Type: text/html; charset=utf-8
Date: Thu, 09 Jun 2016 22:25:09 GMT
Server: Raspberry Pi
Vary: Accept-Encoding, User-Agent
X-Cache: Hit
X-Frame-Options: DENY
transfer-encoding: chunked
Connection: keep-alive

Domain Name:









 macarthuradvertiser.com.au Last Modified:








 25-Jun-2014 21:19:57 UTC Status:












ok Registrar Name:








Corporation Service Company (Australia) Pty Ltd
Registrant:










Fairfax Community Newspapers Registrant ID:








 OTHER 000 310 654 Eligibility Type:







Other Eligibility Name:







Macarthur Advertiser Eligibility ID:








NSW BN BN97736941 (NSW)
Registrant Contact ID:




 7948036E63871395 Registrant Contact Name:



 Admin Contact Fairfax Digital Registrant Contact Email:



Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:







 2758999E63697444 Tech Contact Name:






 Admin Contact Fairfax Digital Tech Contact Email:






Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:









 ns-223.awsdns-27.com Name Server:









 ns-1657.awsdns-15.co.uk Name Server:









 ns-1329.awsdns-38.org Name Server:









 ns-991.awsdns-59.net DNSSEC:












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