Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Lastminute - Hotels, Flights, Holiday Packages & Travel Deals | Search engines recommend title length of around 50-60 characters. The length of this title is 61. |
| Meta description | About Us lastminute.com.au is all about maximising your life At lastminute.com.au we believe that what you put into your memory bank is far more important than what you put into your money bank. ... | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 198 characters. |
| Load time | 1.3313 seconds on average | Website load speed is pretty fast. |
| Alexa global | 64 364, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 222 907 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 155 links | This is a normal amount of links. |
| Number of backlinks | Around 320 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 208.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 204.74.99.101. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Travel > Tourism Travel > Accommodation and Hotels Travel Business and Industry |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | check-in.com.au expedia.com.au firstchoice.co.uk flightcentre.com.au hotwire.com lowcostbeds.com needitnow.com.au opodo.co.uk quickbeds.com ratestogo.com stayz.com.au travel.com.au travelrepublic.co.uk trivago.com.au webjet.com.au wotif.com |
These are the websites that fall into the same category as lastminute.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | skyscanner.com.au webmail.adam.com.au hotel.qantas.com.au onetime.com cruise1st.com.au |
There is a good chance that the people interested in lastminute.com.au find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 917.90K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | -12.91% | Lately, the website's been receiving less traffic. |
| Time spent on site | 4:41 | People are in no hurry to leave the website, great! |
| lastminute.com.au Traffic Bounce Rate | 27.85% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 51 190 596 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK activity-id: <!--tlactivity-id: 31310c66-445c-486c-8b5b-0487b351f6ba--> Content-Language: en-AU Content-Type: text/html;charset=UTF-8 P3P: CP="This is not a P3P policy! See http://www.lastminute.com.au/privacy for more info." Server: nginx/1.11.3 Trace-ID: 31310c66-445c-486c-8b5b-0487b351f6ba x-app-info: expweb5552,release-2017-08-r5.6553.1885742 X-Hcom-Styx-Info: STYX.0.13.2.33;35cc20e0-8e44-11e7-b028-02425bc46f01;noJvmRouteSet x-page-id: page.TravelGuides.Flights.City,F,10 X-UA-Compatible: IE=Edge Date: Thu, 31 Aug 2017 12:02:07 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding Set-Cookie: HMS=fb65c462-9e33-415a-8d27-37092559ece5; Max-Age=1799; Expires=Thu, 31 Aug 2017 12:32:06 GMT; Path=/; Domain=.lastminute.com.au Set-Cookie: HSEWC=0; Max-Age=1799; Expires=Thu, 31 Aug 2017 12:32:06 GMT; Path=/; Domain=.lastminute.com.au Set-Cookie: tpid=v.1,70125; Max-Age=1000000; Expires=Tue, 12 Sep 2017 01:48:47 GMT; Path=/; Domain=.lastminute.com.au Set-Cookie: ipsnf3=v.3|de|0||frankfurt; Path=/; Domain=.lastminute.com.au Set-Cookie: iEAPID=8868; Path=/; Domain=.lastminute.com.au Set-Cookie: linfo=v.4,|0|0|255|1|0||||||||3081|0|0||0|0|0|-1|-1; Max-Age=158000000; Expires=Sat, 03 Sep 2022 04:55:27 GMT; Path=/; Domain=.lastminute.com.au Set-Cookie: currency=AUD; Max-Age=157680000; Expires=Tue, 30 Aug 2022 12:02:07 GMT; Path=/; Domain=.lastminute.com.au Set-Cookie: JSESSION=173e8b11-74b6-4b97-bbaa-eacc36933811; Path=/; Domain=.lastminute.com.au; Secure; HTTPOnly Set-Cookie: ipsnf3=v.3|de|70125||frankfurt; Path=/; Domain=.lastminute.com.au Set-Cookie: abucket=CgUBBFmn+r6g91v8W0MJAg==; Max-Age=31536000; Expires=Fri, 31 Aug 2018 12:02:07 GMT; Path=/ Set-Cookie: MC1=GUID=9b107b334182460b9e7a89c1733f6ab0; Max-Age=157680000; Expires=Tue, 30 Aug 2022 12:02:07 GMT Set-Cookie: DUAID=9b107b33-4182-460b-9e7a-89c1733f6ab0; Max-Age=157680000; Expires=Tue, 30 Aug 2022 12:02:07 GMT X-EdgeConnect-Cache-Status: 0 |
| WHOIS information |
|---|
BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1755 mistypes, associated with lastminute.com.au:
If you are curious about what TLD extensions could also match the domain name of lastminute.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: