Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Landlords - for kiwis investing in residential and commercial property | Search engines recommend title length of around 50-60 characters. The length of this title is 70. |
| Meta description | Landlords is the home for property and real estate investors. Read news and articles on investing in rental property, subscribe to the NZ Property Investor Magazine or join our property investment forum. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 203 characters. |
| Keywords | Landlords, investing property, rental property, landlord, real estate, investments, property investment, investor, NZ Property Magazine, Kiwi Property Investor, property forum, tenants, mortgage rates, home loans, residential, news, commercial property, KPI, Propertytalk | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.958 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 999 873, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 70 links | This is a normal amount of links. |
| Number of backlinks | Around 88 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 70.6KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 103.16.180.234. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Business and Economy Real Estate News and Media |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | propertytalk.com tenancy.govt.nz interest.co.nz qv.co.nz barfoot.co.nz |
These are the websites that fall into the same category as landlords.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:30 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Mon, 29 May 2017 13:51:50 GMT Server: Apache/2.4.10 (Debian) X-Powered-By: PHP/5.6.30-0+deb8u1 Set-Cookie: PHPSESSID=8377459d46c7f8169c312ab86f07fec2; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: PHPSESSID=1d1d4417ff02cc44aae1008b85ed61c3; path=/ Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html; charset=utf-8 |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-06T20:06:43+12:00 domain_name: landlords.co.nz query_status: 200 Active domain_dateregistered: 2002-04-29T09:11:00+12:00 domain_datebilleduntil: 2018-04-29T09:11:00+12:00 domain_datelastmodified: 2017-03-09T15:38:50+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Tarawera Publishing Limited registrant_contact_address1: PO Box 2011 registrant_contact_city: Rotorua registrant_contact_postalcode: 3215 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 7 3491920 registrant_contact_fax: +64 7 3491926 registrant_contact_email: admin_contact_name: Tarawera Publishing Limited admin_contact_address1: PO Box 2011 admin_contact_city: Rotorua admin_contact_postalcode: 3215 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 7 3491920 admin_contact_fax: +64 7 3491926 admin_contact_email: technical_contact_name: TPL technical_contact_address1: PO Box 2011 technical_contact_city: Rotorua technical_contact_postalcode: 3205 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 7 3491920 technical_contact_fax: +64 7 3491926 technical_contact_email: ns_name_01: ns.freeparking.co.nz ns_name_02: ns2.freeparking.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1710 mistypes, associated with landlords.co.nz:
If you are curious about what TLD extensions could also match the domain name of landlords.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: