Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Kogan.com | Australia\'s Premier Shopping Destination | Search engines recommend title length of around 50-60 characters. The length of this title is 58. |
| Meta description | Kogan.com is Australia\'s premier online shopping destination, offering the best prices on TVs, Phones, Tablets, Computers, Audio, Homewares, Appliances, Fitness, Fashion, Beauty, Toys, Tools and more! | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 206 characters. |
| Keywords | led, lcd, led tv, lcd tv, led tvs, ipad, iphone, ipads, iphones, buy, cheap, electronics, computers, tools, hardware, housewares, homeware, sporting, fitness, beauty, personal care, toiletries, modem, routers, home theatre, Apple, Samsung, Canon, Nikon | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.7913 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 997 547, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 232 links | This is a normal amount of links. |
| Number of backlinks | Around 65 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 342.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 23.212.21.250. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in San Antonio, Texas, United States. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx/1.2.7 Date: Tue, 13 Sep 2016 13:12:58 GMT Content-Type: text/html Content-Length: 184 Connection: keep-alive Location: http://www.kogan.com.au/ HTTP/1.1 301 MOVED PERMANENTLY Content-Type: text/html; charset=utf-8 Date: Tue, 13 Sep 2016 13:12:59 GMT Location: http://www.kogan.com/au/ Server: nginx/1.4.6 (Ubuntu) X-Frame-Options: SAMEORIGIN Content-Length: 0 Connection: keep-alive HTTP/1.1 301 Moved Permanently Server: AkamaiGHost Content-Length: 0 Location: https://www.kogan.com/au/ Date: Tue, 13 Sep 2016 13:12:59 GMT Connection: keep-alive HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Server: nginx/1.4.6 (Ubuntu) X-Frame-Options: SAMEORIGIN Date: Tue, 13 Sep 2016 13:12:59 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding |
| WHOIS information |
|---|
Domain Name: kogan.com.au Last Modified: 20-Jan-2015 01:29:53 UTC Status: ok Registrar Name: AussieHQ Pty Ltd Registrant: KOGAN TECHNOLOGIES PTY. LTD. Registrant ID: ACN 125684184 Eligibility Type: Company Registrant Contact ID: AHQ198DAFV8LS Registrant Contact Name: Kogan IT Department Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: AHQ198DAFV8LS Tech Contact Name: Kogan IT Department Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.p19.dynect.net Name Server: ns2.p19.dynect.net Name Server: ns3.p19.dynect.net Name Server: ns4.p19.dynect.net DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1760 mistypes, associated with kogan.com.au:
If you are curious about what TLD extensions could also match the domain name of kogan.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: