Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Search Flights, Hotels & Car Hires on KAYAK | Search engines recommend title length of around 50-60 characters. The length of this title is 47. |
Meta description | Which means we search hundreds of travel sites from all over the world, provide the information to you in an easy-to-use display and send you directly to the source to make your purchase. More than any other travel site, we help you find the perfect flight, hotel, or car hire. After all, what good are 1000 options when you can't find the flight you want? Once you make your choice, we link to the travel sites to make your purchase. ... | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 443 characters. |
Load time | 0.8411 seconds on average | Website load speed is pretty fast. |
Alexa global | 16 727, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 563 822 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 162 links | This is a normal amount of links. |
Number of backlinks | Around 124 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 469.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 23.235.47.231. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Concord, Massachusetts, United States. |
Domain overview | Registered on 1997-07-15 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain kayak.co.uk is registered at 101Domain, Inc. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Travel > Tourism Travel Travel > Airlines and Airports Arts and Entertainment |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | airtransat.com cheapflights.co.uk easyjet.com ebookers.com expedia.co.uk flycheapo.com hotwire.com netflights.com opodo.co.uk ryanair.com skyscanner.net travelsupermarket.com turkishairlines.com |
These are the websites that fall into the same category as kayak.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | holidaypirates.com fly4free.com jenkins-devops.constant.co skyscanner.net momondo.co.uk |
There is a good chance that the people interested in kayak.co.uk find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 2.84M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -28.81% | Lately, the website's been receiving less traffic. |
Time spent on site | 3:13 | People are in no hurry to leave the website, great! |
kayak.co.uk Traffic Bounce Rate | 20.55% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 464 721 980 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
---|
HTTP/1.1 301 MOVED PERMANENTLY Location: http://www.kayak.co.uk/ Connection: close HTTP/1.1 301 Moved Permanently Server: KAYAK/1.0 x-content-type-options: nosniff x-xss-protection: 1; mode=block x-frame-options: SAMEORIGIN location: https://www.kayak.co.uk/ Content-Language: en-GB Set-Cookie: Apache=xrsfAg-AAABUtAngME-d6-WxUwWg; Expires=Wed, 07-Nov-2018 11:46:35 GMT; Path=/; HttpOnly Set-Cookie: kykprf=37; Path=/; HttpOnly Set-Cookie: kayak=_S7ms$wEWMHHVkDXpH3B; Expires=Sun, 10-Feb-2019 11:46:35 GMT; Path=/; HttpOnly Set-Cookie: cluster=5; Expires=Thu, 11-Feb-2016 12:31:35 GMT; Path=/; HttpOnly Set-Cookie: NSC_q5-tqbslmf=ffffffff09892a0545525d5f4f58455e445a4a422a59;expires=Thu, 11-Feb-2016 12:06:35 GMT;path=/;httponly Content-Type: text/plain; charset=UTF-8 Cache-Control: no-cache, no-store Via: 1.1 varnish Fastly-Debug-Digest: 7cbce25f6c6618fa7d59cb096f8190d92118c477053c0dc175720170974bbba4 Content-Length: 0 Accept-Ranges: bytes Date: Thu, 11 Feb 2016 11:46:35 GMT Via: 1.1 varnish Age: 0 Connection: keep-alive X-Served-By: cache-fra1229-FRA, cache-sjc3123-SJC X-Cache: MISS, MISS X-Cache-Hits: 0, 0 X-Timer: S1455191195.754019,VS0,VE176 Vary: Accept-Encoding HTTP/1.1 200 OK Server: KAYAK/1.0 content-security-policy: upgrade-insecure-requests x-content-type-options: nosniff x-xss-protection: 1; mode=block x-frame-options: SAMEORIGIN content-security-policy-report-only: default-src https:; connect-src https: wss://inspectletws.herokuapp.com; font-src https: data:; frame-src https:; img-src https: data:; media-src https:; object-src https:; script-src 'unsafe-inline' 'unsafe-eval' https:; style-src 'unsafe-inline' https:; report-uri /s/run/cspreport Content-Type: text/html;charset=UTF-8 Content-Language: en-GB Set-Cookie: Apache=xrsfAg-AAABUtAnghs-d6-aDWlUw; Expires=Wed, 07-Nov-2018 11:46:36 GMT; Path=/; HttpOnly Set-Cookie: kykprf=85; Path=/; HttpOnly Set-Cookie: kayak=4_GiTlGZ4dLTD6ll2lQ1; Expires=Sun, 10-Feb-2019 11:46:36 GMT; Path=/; HttpOnly Set-Cookie: cluster=5; Expires=Thu, 11-Feb-2016 12:31:36 GMT; Path=/; HttpOnly Set-Cookie: p1.med.sid=H-5Tn1GCp9GGpOjL3QR14TG-sXkb_10Wp4uB_00UrZXhTC5u0ql7JrFwMW4KFCgOR; Path=/; HttpOnly Set-Cookie: p1.med.token=qGwEhKcRLq6G6tOWHXicM0; Expires=Tue, 09-Aug-2016 11:46:36 GMT; Path=/; HttpOnly Set-Cookie: NSC_q5-tqbslmf=ffffffff09892a3445525d5f4f58455e445a4a422a59;expires=Thu, 11-Feb-2016 12:06:36 GMT;path=/;httponly Cache-Control: no-cache, no-store Accept-Ranges: bytes Via: 1.1 varnish Fastly-Debug-Digest: 7cbce25f6c6618fa7d59cb096f8190d92118c477053c0dc175720170974bbba4 Transfer-Encoding: chunked Accept-Ranges: bytes Date: Thu, 11 Feb 2016 11:46:36 GMT Via: 1.1 varnish Connection: keep-alive X-Served-By: cache-fra1228-FRA, cache-sjc3130-SJC X-Cache: MISS, MISS X-Cache-Hits: 0, 0 X-Timer: S1455191196.108596,VS0,VE265 Vary: Accept-Encoding |
WHOIS information |
---|
Domain name: kayak.co.uk Registrant: Kayak Software Corporation Registrant type: Unknown Registrant's address: 300 Baker Ave. Suite 380 Concord MA 01742 United States Data validation: Nominet was not able to match the registrant's name and/or address against a 3rd party source on 18-Jul-2014 Registrar: 101Domain, Inc. [Tag = 101INC-US] URL: https://101domain.com Relevant dates: Registered on: 15-Jul-1997 Expiry date: 15-Jul-2017 Last updated: 16-May-2015 Registration status: Registered until expiry date. Name servers: ns1.p11.dynect.net ns2.p11.dynect.net ns3.p11.dynect.net ns4.p11.dynect.net WHOIS lookup made at 11:46:40 11-Feb-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1694 mistypes, associated with kayak.co.uk:
If you are curious about what TLD extensions could also match the domain name of kayak.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: