Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Imperial War Museums | Search engines recommend title length of around 50-60 characters. The length of this title is 20. |
Meta description | Tells the stories of how the wars of the twentieth century have affected people, covering all aspects of life in wartime. Includes online exhibitions. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 150 characters. |
Load time | 0.2517 seconds on average | Website load speed is pretty fast. |
Alexa global | 83 717, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 70 270 | The site is well known, judging by QUANTCAST rank. |
Total links on homepage | We found 57 links | This is a normal amount of links. |
Number of backlinks | Around 805 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 55.4KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 134.213.79.96. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 1997-06-25 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain iwm.org.uk is registered at Namesco Limited |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Reference Museums Military War Reference Museums Military Europe United Kingdom Kids and Teens School Time Social Studies History By Time Period Twentieth Century Kids and Teens Entertainment Museums Military Society Government Multilateral Commonwealth Military Regional Europe United Kingdom England London Arts and Entertainment Museums Regional Europe United Kingdom Government Culture, Media and Sport National Museums Regional Europe United Kingdom Government Defence National Military Museums |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | firstworldwar.com forces-war-records.co.uk awm.gov.au nationalarchives.gov.uk maximweb.net |
These are the websites that fall into the same category as iwm.org.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:19 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 138 519 378 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Server: Apache Location: http://www.iwm.org.uk/ Cache-Control: max-age=300 Expires: Sat, 16 Apr 2016 15:09:04 GMT Content-Type: text/html; charset=iso-8859-1 Content-Length: 230 Accept-Ranges: bytes Date: Sat, 16 Apr 2016 15:04:07 GMT X-Varnish: 103028615 103028586 Age: 3 Via: 1.1 varnish Connection: keep-alive X-Varnish-Cache: HIT HTTP/1.1 200 OK Server: Apache X-Powered-By: PHP/5.5.9-1ubuntu4.14 X-Drupal-Cache: MISS Expires: Sun, 19 Nov 1978 05:00:00 GMT Cache-Control: public, max-age=2700 X-Content-Type-Options: nosniff Content-Language: en X-UA-Compatible: IE=edge,chrome=IE7 Link: <http://www.iwm.org.uk/>; rel="shortlink",<http://www.iwm.org.uk/>; rel="canonical" X-Generator: Drupal 7 (http://drupal.org) Etag: "1460817495-1" Last-Modified: Sat, 16 Apr 2016 14:38:15 GMT Vary: Cookie,Accept-Encoding Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Date: Sat, 16 Apr 2016 15:04:08 GMT X-Varnish: 103028618 103017103 Age: 1551 Via: 1.1 varnish Connection: keep-alive X-Varnish-Cache: HIT |
WHOIS information |
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Domain name: iwm.org.uk Registrant: the Imperial War Museum Registrant type: Unknown Registrant's address: Web Manager Imperial War Museum Lambeth Road London SE1 6HZ United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 01-Apr-2015 Registrar: Namesco Limited [Tag = NAMESCO] URL: http://www.names.co.uk Relevant dates: Registered on: 25-Jun-1997 Expiry date: 25-Jun-2025 Last updated: 26-Jun-2015 Registration status: Registered until expiry date. Name servers: ns0.phase8.net ns1.phase8.net ns2.phase8.net WHOIS lookup made at 16:04:10 16-Apr-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 918 mistypes, associated with iwm.org.uk:
If you are curious about what TLD extensions could also match the domain name of iwm.org.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: