Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Information Services Department | 政府新聞處 | Search engines recommend title length of around 50-60 characters. The length of this title is 39. |
| Meta description | Serves as the Government's public relations consultant, publisher, advertising agent and news agency. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 101 characters. |
| Keywords | Government's public relations consultant, publisher, advertising agent, Government news agency, HKSARG PR consultant, government news, government press releases, government publicity, public relations, overseas public relations, news, media, 政府公共關係,政府公關,宣傳,海外公共關係,政府出版,宣傳,新聞 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.452 seconds on average | Website load speed is pretty fast. |
| Alexa global | 697 736, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 6 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 19 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 5.8KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 184.28.188.26. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1999-12-06 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain isd.gov.hk is registered at Hong Kong Domain Name Registration Company Limited |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Asia Hong Kong Government Departments and Agencies World Chinese Traditional TW 區域 亞洲 香港 政府 部門 World Chinese Simplified CN 地区 亚洲 香港 政府 部门 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | news.gov.hk info.gov.hk legco.gov.hk police.gov.hk csb.gov.hk |
These are the websites that fall into the same category as isd.gov.hk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:04 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 302 Found Date: Sat, 04 Jun 2016 15:07:41 GMT Location: http://www.isd.gov.hk/ Cache-Control: max-age=1800 Expires: Sat, 04 Jun 2016 15:37:41 GMT Content-Length: 591 Content-Type: text/html Set-Cookie: TS01366553=01277ec9a64e6eaa8cecbf66e1144297abe675c17b51d06fefcc69688ab2ab51d26dcb30bb; Path=/ Server: Apache HTTP/1.1 200 OK ETag: "962e07-16f6-4ff8d7e765b00" Expires: Sat, 04 Jun 2016 15:01:58 GMT Cache-Control: s-maxage=300 Last-Modified: Fri, 01 Aug 2014 08:51:24 GMT Content-Type: text/html Date: Sat, 04 Jun 2016 15:07:41 GMT Content-Length: 5878 Connection: keep-alive |
| WHOIS information |
|---|
------------------------------------------------------------------------------- Whois server by HKIRC ------------------------------------------------------------------------------- .hk top level Domain names can be registered via HKIRC-Accredited Registrars. Go to https://www.hkirc.hk/content.jsp?id=280 for details. ------------------------------------------------------------------------------- Domain Name: ISD.GOV.HK Bundled Domain Name: 政府新聞處.政府.香港 Domain Status: Active Contract Version: HKDNR latest version Registrar Name: Hong Kong Domain Name Registration Company Limited Registrar Contact Information: Email: [email protected] Hotline: +852 2319 1313 Reseller: Registrant Contact Information: Company English Name (It should be the same as the registered/corporation name on your Business Register Certificate or relevant documents): INFORMATION SERVICES DEPARTMENT Company Chinese name: Address: RM 709, HARBOUR BUILDING, 38 PIER ROAD, CENTRAL, HONG KONG Country: HK Email: [email protected] Domain Name Commencement Date: 06-12-1999 Expiry Date: 01-08-2018 Re-registration Status: Complete Administrative Contact Information: Given name: TERRY NG Family name: . Company name: INFORMATION SERVICES DEPARTMENT Address: RM 709, HARBOUR BUILDING, 38 PIER ROAD, CENTRAL, HONG KONG Country: HK Phone: +852-28428684 Fax: +852-25218526 Email: [email protected] Account Name: HK1283953T Technical Contact Information: Family name: - Company name: OGCIO, HKSARG Address: 15/F, WANCHAI TOWER, 12 HARBOUR ROAD, WAN CHAI Country: HK Phone: +852-25824305 Fax: +852-25193374 Email: [email protected] Name Servers Information: NS01.SCIG.GOV.HK NS02.SCIG.GOV.HK Status Information: Domain Prohibit Status: ------------------------------------------------------------------------------- The Registry contains ONLY .com.hk, .net.hk, .edu.hk, .org.hk, .gov.hk, idv.hk. and .hk $domains. ------------------------------------------------------------------------------- WHOIS Terms of Use By using this WHOIS search enquiry service you agree to these terms of use. The data in HKDNR's WHOIS search engine is for information purposes only and HKDNR does not guarantee the accuracy of the data. The data is provided to assist people to obtain information about the registration record of domain names registered by HKDNR. You agree to use the data for lawful purposes only. You are not authorised to use high-volume, electronic or automated processes to access, query or harvest data from this WHOIS search enquiry service. You agree that you will not and will not allow anyone else to: a. use the data for mass unsolicited commercial advertising of any sort via any medium including telephone, email or fax; or b. enable high volume, automated or electronic processes that apply to HKDNR or its computer systems including the WHOIS search enquiry service; or c. without the prior written consent of HKDNR compile, repackage, disseminate, disclose to any third party or use the data for a purpose other than obtaining information about a domain name registration record; or d. use such data to derive an economic benefit for yourself. HKDNR in its sole discretion may terminate your access to the WHOIS search enquiry service (including, without limitation, blocking your IP address) at any time including, without limitation, for excessive use of the WHOIS search enquiry service. HKDNR may modify these terms of use at any time by publishing the modified terms of use on its website. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1368 mistypes, associated with isd.gov.hk:
If you are curious about what TLD extensions could also match the domain name of isd.gov.hk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: