Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | iRES | Search engines recommend title length of around 50-60 characters. The length of this title is 4. |
| Meta description | Cloud based tourism booking and business tool for tourism operators and agents.. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 80 characters. |
| Load time | 2.1297 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 760 475, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 4 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 2 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 2.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 13.54.90.221. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Travel and Tourism Travel Services |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | thestation.co.nz amazingqueenstown.nz qbooknz.com gateway.net.nz travelfreedom.co.nz |
These are the websites that fall into the same category as ires.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:37 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-control: no-cache="set-cookie" Content-Type: text/html; charset=UTF-8 Date: Sat, 12 Aug 2017 23:17:57 GMT P3P: CP="NOI ADM DEV PSAi COM NAV OUR OTRo STP IND DEM" Server: Apache Set-Cookie: CAKEPHP=412r0rqtn1sq3338rhtf7pkhg6; expires=Mon, 21-Aug-2017 07:17:58 GMT; path=/; secure Set-Cookie: AWSELB=7B712F611891847A3997CEB342D6D90ECACFCFD827267AB8B31DA148F51AE91972DFB8A35B7583AB7EBC5A87DC6AEB0CBECBA8E4D717E435BB3ACFC534DFDDDC0DAF597911;PATH=/;MAX-AGE=43200 Content-Length: 2837 Connection: keep-alive |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-08-09T01:31:08+12:00 domain_name: ires.co.nz query_status: 200 Active domain_dateregistered: 2011-08-26T14:56:17+12:00 domain_datebilleduntil: 2019-08-26T14:56:17+12:00 domain_datelastmodified: 2014-12-17T18:41:25+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Crazy Domains FZ-LLC registrar_address1: Office 211, Building 11 registrar_city: Dubai lnternet City registrar_province: Dubai registrar_postalcode: 500472 registrar_country: AE (UNITED ARAB EMIRATES) registrar_phone: +64 800 128 128 registrar_fax: +61 8 9422 0801 registrar_email: registrant_contact_name: Jim Turner registrant_contact_address1: Mersey registrant_contact_city: Chc registrant_contact_province: Canterbury registrant_contact_postalcode: 8022 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3778270 registrant_contact_email: admin_contact_name: Jim Turner admin_contact_address1: 2a Lock Crescent Hillsborough admin_contact_city: Christchurch admin_contact_province: Canterbury admin_contact_postalcode: 8022 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3778270 admin_contact_email: technical_contact_name: Jim Turner technical_contact_address1: 2a Lock Crescent Hillsborough technical_contact_city: Christchurch technical_contact_province: Canterbury technical_contact_postalcode: 8022 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 3778270 technical_contact_email: ns_name_01: ns-1405.awsdns-47.org ns_name_02: ns-454.awsdns-56.com ns_name_03: ns-1618.awsdns-10.co.uk ns_name_04: ns-738.awsdns-28.net |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1105 mistypes, associated with ires.co.nz:
If you are curious about what TLD extensions could also match the domain name of ires.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: