Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | HM Passport Office - GOV.UK | Search engines recommend title length of around 50-60 characters. The length of this title is 27. |
| Meta description | HM Passport Office is the sole issuer of UK passports and responsible for civil registration services through the General Register Office. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 138 characters. |
| Load time | 0.7402 seconds on average | Website load speed is pretty fast. |
| Alexa global | 789 947, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 123 607 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 83 links | This is a normal amount of links. |
| Page HTML size | 31.6KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 151.101.112.144. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 8 168 076 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Content-Type: text/html; charset=utf-8 Cache-Control: max-age=300, public Strict-Transport-Security: max-age=31536000 Via: 1.1 router X-Content-Type-Options: nosniff X-Frame-Options: ALLOWALL X-Request-Id: 529d85a0-2f8d-4a02-9c7c-c6a03f6d100d X-Xss-Protection: 1; mode=block Via: 1.1 varnish Fastly-Backend-Name: origin Content-Length: 32072 Accept-Ranges: bytes Date: Fri, 23 Jun 2017 11:25:14 GMT Via: 1.1 varnish Age: 0 Connection: keep-alive Set-Cookie: ABTest-EducationNavigation=A; expires=Sat, 23 Jun 2018 11:25:14 GMT; path=/ Set-Cookie: ABTest-BenchmarkALDescription1=B; expires=Fri, 07 Jul 2017 11:25:14 GMT; path=/ Set-Cookie: ABTest-BenchmarkDVLAButton1=A; expires=Fri, 07 Jul 2017 11:25:14 GMT; path=/ Set-Cookie: ABTest-EpilepsyDrivingStart=B; expires=Sun, 23 Jul 2017 21:25:14 GMT; path=/ Set-Cookie: ABTest-SearchFormatBoosting=A; expires=Sat, 24 Jun 2017 11:25:14 GMT; path=/ Set-Cookie: TLSversion=TLSv1.2; secure Set-Cookie: JS-Detection=854b32c4d27952097ab4587d59dc5f0eb2c7a8f4; expires=Fri, 28 Jul 2017 11:25:14 GMT; path=/ X-Served-By: cache-hhn1546-HHN X-Cache: MISS, MISS X-Cache-Hits: 0 X-Timer: S1498217114.591125,VS0,VE482 Vary: Accept-Encoding, Accept-Encoding |
| WHOIS information |
|---|
Domain: ips.gov.uk Registered For: Identity & Passport Service Domain Owner: Serious Organised Crime Agency Registered By: CSC Corporate Domains Servers: ns1.p08.dynect.net ns2.p08.dynect.net ns3.p08.dynect.net ns4.p08.dynect.net Registrant Contact: Home Office Web Services Team Registrant Address: 1st floor Peel Building 2 Marsham Street London SW1P 4DF United Kingdom +44 207 273 3000 (Phone) +44 207 273 2568 (FAX) .uk Renewal date: Thursday 30th Nov 2017 Entry updated: Thursday 22nd October 2015 Entry created: Wednesday 30th November 2005 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 986 mistypes, associated with ips.gov.uk:
If you are curious about what TLD extensions could also match the domain name of ips.gov.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: