Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | iMortgage.com.au | Australia's secure online lender | Search engines recommend title length of around 50-60 characters. The length of this title is 51. |
Meta description | Provides residential mortgage financing for Melbourne, Australia. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 65 characters. |
Load time | 6.9083 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 960 226, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 37 links | This is a normal amount of links. |
Number of backlinks | Around 14 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 81.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 210.8.216.245. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | Business Financial Services Mortgages Regional Australia Victoria |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | homeloanhq.com.au imortgageguide.com propertysmart.us imortgageservices.com lowdochomeloansbadcredit.com.au |
These are the websites that fall into the same category as imortgage.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Cache-Control: max-age=3, must-revalidate Content-Length: 83569 Content-Type: text/html; charset=UTF-8 Last-Modified: Sat, 10 Jun 2017 14:39:20 GMT Vary: Accept-Encoding, Cookie Server: Microsoft-IIS/8.5 X-Powered-By: PHP/5.5.38 WP-Super-Cache: Served supercache file from PHP Date: Sat, 10 Jun 2017 14:42:58 GMT |
WHOIS information |
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BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1764 mistypes, associated with imortgage.com.au:
If you are curious about what TLD extensions could also match the domain name of imortgage.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: