Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home | Immunisation Advisory Centre | Search engines recommend title length of around 50-60 characters. The length of this title is 35. |
| Meta description | Offers unbiased information to the public and health professionals on all aspects of childhood immunisation against infectious diseases. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 136 characters. |
| Load time | 3.4606 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 983 194, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 83 705 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 62 links | This is a normal amount of links. |
| Number of backlinks | Around 222 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 29.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 103.16.181.41. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Health Child Health Immunizations Regional Oceania New Zealand Health Associations |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | vaccine-safety-training.org historyofvaccines.org thevaccinemom.com health.govt.nz carrington.edu |
These are the websites that fall into the same category as immune.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:29 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 3 506 923 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx/1.8.1 Date: Fri, 09 Jun 2017 18:57:04 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/5.5.9-1ubuntu4.20 X-Drupal-Cache: HIT Etag: "1497028215-0" Content-Language: en X-UA-Compatible: IE=edge Cache-Control: public, max-age=1800 Last-Modified: Fri, 09 Jun 2017 17:10:15 GMT Expires: Sun, 19 Nov 1978 05:00:00 GMT Vary: Cookie Vary: Accept-Encoding |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-05T09:32:47+12:00 domain_name: immune.org.nz query_status: 200 Active domain_dateregistered: 2004-01-22T10:39:37+13:00 domain_datebilleduntil: 2017-09-22T10:39:37+12:00 domain_datelastmodified: 2017-06-20T10:51:54+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a DiscountDomains registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: Auckland Uniservices - Innovation Hub registrant_contact_address1: Auckland Uniservices Innovation Hub registrant_contact_address2: Private Bag 92019 registrant_contact_city: Auckland registrant_contact_province: New Zealand registrant_contact_postalcode: 1142 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 27 2800053 registrant_contact_email: admin_contact_name: Auckland Uniservices - Innovation Hub admin_contact_address1: Auckland Uniservices Innovation Hub admin_contact_address2: Private Bag 92019 admin_contact_city: Auckland admin_contact_province: New Zealand admin_contact_postalcode: 1142 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 27 2800053 admin_contact_email: technical_contact_name: Auckland Uniservices - Innovation Hub technical_contact_address1: Auckland Uniservices Innovation Hub technical_contact_address2: Private Bag 92019 technical_contact_city: Auckland technical_contact_province: New Zealand technical_contact_postalcode: 1142 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 27 2800053 technical_contact_email: ns_name_01: ns1.discountdomains.co.nz ns_name_02: ns2.discountdomains.co.nz ns_name_03: ns3.discountdomains.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1326 mistypes, associated with immune.org.nz:
If you are curious about what TLD extensions could also match the domain name of immune.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: