Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | 歡迎來到滙豐(台灣) | 台灣 | Search engines recommend title length of around 50-60 characters. The length of this title is 15. |
Meta description | 滙豐(台灣)提供您存款、外匯、信用卡、貸款、投資理財規劃、保險等服務,另外也提供您便捷直達禮遇的運籌理財專戶,以及卓越理財專戶、私人銀行的尊榮服務。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 74 characters. |
Keywords | 滙豐,滙豐(台灣),網路銀行,財富管理,理財,理財規劃,信用卡,貸款,保險,運籌理財,卓越理財,私人銀行,台商服務 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 5.3271 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 57 398, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 320 714 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 107 links | This is a normal amount of links. |
Number of backlinks | Around 3 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 72.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 203.112.92.98. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 1999-04-08 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain hsbc.com.tw is registered at Markmonitor, Inc. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | World Chinese Traditional TW 區域 亞洲 台灣 商業與經濟 金融服務 銀行 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | citibank.com.tw cathaybk.com.tw taishinbank.com.tw money101.com.tw esunbank.com.tw |
These are the websites that fall into the same category as hsbc.com.tw, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 5:31 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 20 834 428 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 302 Found Date: Sun, 27 Mar 2016 03:43:43 GMT Location: http://www.hsbc.com.tw/ Vary: Accept-Encoding Content-Length: 207 Content-Type: text/html; charset=iso-8859-1 Set-Cookie: TAPTK=348246026.22724.0000; path=/ HTTP/1.1 302 Found Date: Sun, 27 Mar 2016 03:43:45 GMT Location: http://www.hsbc.com.tw/1/2/ Vary: Accept-Encoding Content-Length: 211 Content-Type: text/html; charset=iso-8859-1 Set-Cookie: TAPTK=348246026.22724.0000; path=/ HTTP/1.1 200 OK Date: Sun, 27 Mar 2016 03:43:45 GMT IBM-Web2-Location: /1/2/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gDd-NQv1BDg2AXA1-PEE9zH0MjAwjQD67KiA8J1_fzyM9N1S_IdlQEAFgmrjo!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/ Content-Location: /1/2/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gDd-NQv1BDg2AXA1-PEE9zH0MjAwjQD67KiA8J1_fzyM9N1S_IdlQEAFgmrjo!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/ Expires: Sun, 27 Mar 2016 03:44:45 GMT Vary: User-Agent,Cookie,Accept-Encoding Set-Cookie: JSESSIONID=0000JJpu112D7CPM7MMrvdIjPg-:18ofg292f; Path=/ Set-Cookie: JSESSIONID=0000JJpu112D7CPM7MMrvdIjPg-:18ofg292f; Path=/ Cache-Control: private, max-age=60, no-cache=set-cookie S: tkim3-taiohi-tkim32018 Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 Content-Language: zh-TW |
WHOIS information |
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Domain Name: hsbc.com.tw Domain Status: clientTransferProhibited,clientDeleteProhibited,clientUpdateProhibited Registrant: The HongKong & Shanghai Banking Corporation Ltd DNS Admin [email protected] +852.22881976 +852.22881 Level 10 Tower 3 HSBC Centre 1 Sham Mong Road Kowloon, HK Administrative Contact: DNS Admin [email protected] +852.22881976 +852.22881 Technical Contact: APAC DNS Technical Contact [email protected] +852.22881901 +852.22881944 Record expires on 2016-11-04 (YYYY-MM-DD) Record created on 1999-04-08 (YYYY-MM-DD) Domain servers in listed order: ns11.hsbc.com.hk ns13.hsbc.com.hk ns1.hsbc.com.sg ns2.hsbc.com.sg Registration Service Provider: Markmonitor, Inc. [Provided by NeuStar Registry Gateway Services] |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1344 mistypes, associated with hsbc.com.tw:
If you are curious about what TLD extensions could also match the domain name of hsbc.com.tw well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: