Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Go Wellington | Search engines recommend title length of around 50-60 characters. The length of this title is 13. |
| Meta description | Provides public bus services throughout the city. Profile, routes, timetables and fares. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 88 characters. |
| Load time | 5.4663 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 13 502 234, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 89 607 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 124 links | This is a normal amount of links. |
| Number of backlinks | Around 39 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 34.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 119.47.114.165. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Wellington Localities Wellington Central Transportation |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | tfw.govt.nz nzbus.co.nz snapper.co.nz airportflyer.co.nz valleyflyer.co.nz |
These are the websites that fall into the same category as gowellingtonbus.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 6 094 051 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Fri, 03 Nov 2017 06:15:20 GMT Server: Apache/1.3.41 (Unix) FrontPage/5.0.2.2635 mod_ssl/2.8.31 OpenSSL/0.9.8o PHP/5.2.17 with Suhosin-Patch Vary: Host X-Powered-By: PHP/5.2.17 Set-Cookie: ci_session=a%3A4%3A%7Bs%3A10%3A%22session_id%22%3Bs%3A32%3A%2227bc3f11e8291da1b688ab1ce67efe59%22%3Bs%3A10%3A%22ip_address%22%3Bs%3A14%3A%22119.47.114.165%22%3Bs%3A10%3A%22user_agent%22%3Bs%3A50%3A%22Mozilla%2F5.0+%28Windows+NT+6.1%3B+WOW64%3B+Trident%2F7.0%3B+r%22%3Bs%3A13%3A%22last_activity%22%3Bi%3A1509689721%3B%7D79bd15dab390f7bca7a46180b48dc1aa; expires=Fri, 03-Nov-2017 08:15:21 GMT; path=/ Content-Type: text/html X-Cache: MISS from www.gowellingtonbus.co.nz Transfer-Encoding: chunked |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1806 mistypes, associated with gowellingtonbus.co.nz:
If you are curious about what TLD extensions could also match the domain name of gowellingtonbus.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: