Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Ford South Africa | Search engines recommend title length of around 50-60 characters. The length of this title is 17. |
Meta description | Official Ford South Africa site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 32 characters. |
Load time | 3.5224 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 98 619, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Total links on homepage | We found 198 links | This is a normal amount of links. |
Number of backlinks | Around 195 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 124.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 104.109.73.175. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Recreation Autos Makes and Models Ford |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | eagleford.co.za toyota.co.za vw.co.za hyundai.co.za cars.co.za |
These are the websites that fall into the same category as ford.co.za, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 4:04 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK X-Frame-Options: SAMEORIGIN Last-Modified: Mon, 05 Feb 2018 12:35:51 GMT ETag: "398023-1e8c1-564764d65f7c0" Accept-Ranges: bytes X-Content-Type-Options: nosniff Content-Type: text/html; charset=UTF-8 X-Akamai-Transformed: 9 - 0 pmb=mRUM,1 Cache-Control: max-age=2592000 Expires: Wed, 07 Mar 2018 16:56:11 GMT Date: Mon, 05 Feb 2018 16:56:11 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding |
WHOIS information |
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Domain Name: ford.co.za Domain ID: dom_1SM0V--1 WHOIS Server: coza-whois11.dns.net.za Updated Date: 2017-05-25T14:31:59Z Creation Date: 1996-11-11T22:00:00Z Registry Expiry Date: 2017-11-11T22:00:00Z Sponsoring Registrar: CSC Corporate Domains Inc Domain Status: ok https://icann.org/epp#ok Registrant ID: 76369084ccc14126 Registrant Name: Ford Motor Company Registrant Organization: Registrant Street: One American Road Registrant City: Dearborn Registrant State/Province: MI Registrant Postal Code: 48126 Registrant Country: US Registrant Phone: +1.3133223000 Registrant Phone Ext: Registrant Fax: +1.3133905011 Registrant Fax Ext: Registrant Email: Admin ID: 76369084ccc14126 Admin Name: Ford Motor Company Admin Organization: Admin Street: One American Road Admin City: Dearborn Admin State/Province: MI Admin Postal Code: 48126 Admin Country: US Admin Phone: +1.3133223000 Admin Phone Ext: Admin Fax: +1.3133905011 Admin Fax Ext: Admin Email: Billing ID: 76369084ccc14126 Billing Name: Ford Motor Company Billing Organization: Billing Street: One American Road Billing City: Dearborn Billing State/Province: MI Billing Postal Code: 48126 Billing Country: US Billing Phone: +1.3133223000 Billing Phone Ext: Billing Fax: +1.3133905011 Billing Fax Ext: Billing Email: Tech ID: 76369084ccc14126 Tech Name: Ford Motor Company Tech Organization: Tech Street: One American Road Tech City: Dearborn Tech State/Province: MI Tech Postal Code: 48126 Tech Country: US Tech Phone: +1.3133223000 Tech Phone Ext: Tech Fax: +1.3133905011 Tech Fax Ext: Tech Email: Name Server: dns005.ford.com Name Server: dns006.ford.com Name Server: extdns001.ford.com Name Server: extdns002.ford.com DNSSEC: unsigned >>> Last update of WHOIS database: 2017-07-02T19:10:03Z <<< |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1260 mistypes, associated with ford.co.za:
If you are curious about what TLD extensions could also match the domain name of ford.co.za well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: