Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Buy First Aid and Medical Equipment Online | First Aid Warehouse | Search engines recommend title length of around 50-60 characters. The length of this title is 65. |
| Meta description | Suppliers of a range of first aid and diagnostic products. First aid advice, and product selection help. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 104 characters. |
| Load time | 1.9769 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 968 887, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 475 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 53 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 221.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 176.56.62.70. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Shopping Health |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | crestmedical.co.uk firstaid4less.co.uk helpsavelives.co.uk firstresponsesupplies.co.uk safetyfirstaid.co.uk |
These are the websites that fall into the same category as firstaidwarehouse.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:02 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 14 Jun 2017 09:20:02 GMT Server: Apache Set-Cookie: frontend=8de049bb4c2833244670b690d314c108; expires=Wed, 14-Jun-2017 10:20:02 GMT; Max-Age=3600; path=/; domain=www.firstaidwarehouse.co.uk; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: frontend_cid=hZX7GZiIVWfq9Ks4; expires=Wed, 14-Jun-2017 10:20:02 GMT; Max-Age=3600; path=/; domain=www.firstaidwarehouse.co.uk; secure; httponly X-Frame-Options: SAMEORIGIN Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
Domain name: firstaidwarehouse.co.uk Registrant: Matthew Courtney Registrant type: UK Limited Company, (Company number: 3876927) Registrant's address: Unit 3 Chesford Grange, Woolston Warrington Cheshire WA1 4RQ United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 23-Feb-2015 Registrar: Fasthosts Internet Ltd [Tag = LIVEDOMAINS] URL: http://www.fasthosts.co.uk Relevant dates: Registered on: 01-Dec-2004 Expiry date: 01-Dec-2017 Last updated: 01-Nov-2016 Registration status: Registered until expiry date. Name servers: ns1.livedns.co.uk 213.171.192.250 ns2.livedns.co.uk 213.171.193.250 ns3.livedns.co.uk 213.171.192.254 WHOIS lookup made at 20:03:58 30-Apr-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1935 mistypes, associated with firstaidwarehouse.co.uk:
If you are curious about what TLD extensions could also match the domain name of firstaidwarehouse.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: