Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Evape brand electronic cigarettes, e-cigs, e-cigarette and e-liquid | Search engines recommend title length of around 50-60 characters. The length of this title is 67. |
| Meta description | Evape Electronic cigarettes, e cig accessories and mods. E liquid free with all starter kits. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 93 characters. |
| Keywords | electronic cigarette, e cigarettes, e-cigarettes, electronic cigarettes, e juice, e liquid, 510 starter kit, e cig | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.63 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 996 069, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 157 links | This is a normal amount of links. |
| Number of backlinks | Around 2 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 53.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 192.200.165.227. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | vaporlane.com.au ecigswarehouse.com.au majovape.com.au esmoko.com.au vapecigs.com.au |
These are the websites that fall into the same category as evape.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx Date: Sun, 22 May 2016 23:09:37 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: fornax_anonymousId=7dfe061f-8b1f-4fca-afae-f92389f06861; expires=Fri, 18-Nov-2016 23:09:37 GMT; path=/; domain=.evape.com.au Location: http://www.evape.com.au/ HTTP/1.1 200 OK Server: nginx Date: Sun, 22 May 2016 23:09:38 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: fornax_anonymousId=7401ec2f-205f-4147-a023-0a387cd10edf; expires=Fri, 18-Nov-2016 23:09:38 GMT; path=/; domain=.evape.com.au Set-Cookie: SHOP_SESSION_TOKEN=sc5b86on7af4ui4k7pm79htgl0; expires=Sun, 29-May-2016 23:09:38 GMT; path=/; domain=.evape.com.au; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: RECENTLY_VIEWED_PRODUCTS=0; expires=Tue, 21-Jun-2016 23:09:38 GMT; path=/; domain=.evape.com.au |
| WHOIS information |
|---|
Domain Name: evape.com.au Last Modified: 20-Aug-2015 18:52:11 UTC Status: clientDeleteProhibited Status: clientUpdateProhibited Registrar Name: GoDaddy.com, LLC Registrant: Mais International Eligibility Type: Trademark Owner Eligibility Name: eVape Eligibility ID: TM 1386304 Registrant Contact ID: CR202627178 Registrant Contact Name: Matthew Bridgeman Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: CR202627181 Tech Contact Name: Matthew Bridgeman Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.bigcommerce.com Name Server: ns2.bigcommerce.com DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1600 mistypes, associated with evape.com.au:
If you are curious about what TLD extensions could also match the domain name of evape.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: