Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Equipment Direct | New Zealand Brokers for new and used equipment | Search engines recommend title length of around 50-60 characters. The length of this title is 65. |
Meta description | Your home for selling and buying wine, brewing and other Used Equipment in New Zealand | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 86 characters. |
Keywords | Stainless Steel Tank Dairy Tank ,Autoclaves & Pressure Vessels, Boilers & Burners, Bottling & Filling, Brewing Equipment, Canning Equipment,Conveyors & Elevators, Cookers & Fryers, Dairy, Engineering, Food,Fruit & Vegetable,Heat Exchangers,Materials & Handling, Meat Machinery, Miscellaneous Equipment, Mixing,Packaging, Plastics,Pumps & Valves, Refrigeration, Slicing,Dicing & Milling,Tabletting,Tanks,Weighing,Wine, | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 4.1479 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 632 641, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 119 links | This is a normal amount of links. |
Page HTML size | 95.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 181.224.157.81. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Pragma: no-cache Link: <http://www.equipmentdirect.co.nz/wp-json/>; rel="https://api.w.org/", <http://wp.me/6Uafy>; rel=shortlink Set-Cookie: PHPSESSID=si7bvchqjhj9hcshk916qc6d64; path=/ Set-Cookie: wfvt_3722852472=595596ed1e67d; expires=Fri, 30-Jun-2017 00:40:21 GMT; Max-Age=1800; path=/; httponly Host-Header: 192fc2e7e50945beb8231a492d6a8024 X-Proxy-Cache: MISS Date: Fri, 30 Jun 2017 00:10:21 GMT X-Page-Speed: 1.11.33.1-0 Cache-Control: max-age=0, no-cache, no-store |
WHOIS information |
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version: 8.0 query_datetime: 2017-07-20T17:10:02+12:00 domain_name: equipmentdirect.co.nz query_status: 200 Active domain_dateregistered: 2013-01-22T10:25:59+13:00 domain_datebilleduntil: 2018-01-22T10:25:59+13:00 domain_datelastmodified: 2017-02-02T00:34:04+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962 9520 registrar_fax: +64 3 962 9513 registrar_email: registrant_contact_name: Goodex Trading Ltd registrant_contact_address1: 9 George Street, Raetihi registrant_contact_city: Raetihi registrant_contact_postalcode: 4632 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 6 9285517 registrant_contact_fax: +64 6 2748139 registrant_contact_email: admin_contact_name: Goodex Trading Ltd admin_contact_address1: 9 George Street admin_contact_city: Raetihi admin_contact_province: Whanganui admin_contact_postalcode: 4632 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 6 928 5517 admin_contact_fax: +64 6 2748139 admin_contact_email: technical_contact_name: Goodex Trading Ltd technical_contact_address1: 9 George Street technical_contact_city: Raetihi technical_contact_province: Whanganui technical_contact_postalcode: 4632 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 6 928 5517 technical_contact_fax: +64 6 2748139 technical_contact_email: ns_name_01: ns1.sm1.siteground.biz ns_name_02: ns2.sm1.siteground.biz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1890 mistypes, associated with equipmentdirect.co.nz:
If you are curious about what TLD extensions could also match the domain name of equipmentdirect.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: