Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Search engines recommend title length of around 50-60 characters. The length of this title is 5. | |
| Meta description | 综合性服务类网站，包括新闻，财经，体育，娱乐，健康，军事，旅游专题。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 34 characters. |
| Keywords | 东方网,上海,新闻,政务,视频,图片,突发,原创,独家,现场,报道,博客,微博,交友,评论,访谈,长三角,财经,体育,娱乐,社会,军事,论坛,聊天,短信,世博 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.5326 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 232, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 62 252 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 575 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 5 548 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 17.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 203.130.58.30. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Chinese Simplified CN 计算机 互联网 门户网站 World Chinese Simplified CN 地区 亚洲 中国 上海 目录与指南 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | 163.com cctv.com china.com dfdaily.com huanqiu.com ifeng.com online.sh.cn people.com.cn qianlong.com qq.com shanghai.gov.cn sina.com.cn sohu.com southcn.com tianya.cn xinhuanet.com xinmin.cn |
These are the websites that fall into the same category as eastday.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | newtab.baidu.com news.baidu.com news.ifeng.com item.btime.com daohang.qq.com |
There is a good chance that the people interested in eastday.com find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 212.36M | Suffice to say, the website is massively popular. |
| Visitor delta | +7.07% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 4:26 | People are in no hurry to leave the website, great! |
| eastday.com Traffic Bounce Rate | 61.69% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 131 662 821 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Tue, 08 Aug 2017 16:33:44 GMT Server: nginx Content-Type: text/html Content-Length: 17658 Last-Modified: Mon, 19 Jun 2017 10:33:47 GMT ETag: "652d288e7e8d21:0" C_Cache: MISS Accept-Ranges: bytes X-Via: 1.1 bl15:7 (Cdn Cache Server V2.0) Connection: keep-alive |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: EASTDAY.COM
Registrar: 35 TECHNOLOGY CO., LTD
Sponsoring Registrar IANA ID: 1316
Whois Server: whois.35.com
Referral URL: http://www.35.com
Name Server: NEWNS.EASTDAY.COM
Name Server: NEWNS2.EASTDAY.COM
Name Server: NS.EASTDAY.COM
Name Server: NS2.EASTDAY.COM
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 03-dec-2016
Creation Date: 20-feb-2000
Expiration Date: 20-feb-2026
>>> Last update of whois database: Tue, 09 May 2017 08:24:29 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: eastday.com
Registry Domain ID: 609833_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.35.com
Registrar URL: http://www.35.com
Updated Date: 2016-09-05T04:34:40Z
Creation Date: 2000-02-20T04:00:00Z
Registrar Registration Expiration Date: 2031-02-20T04:00:00Z
Registrar: 35 Technology Co., Ltd.
Registrar IANA ID: 1316
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +86.5925391800
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name: Shanghai Orient Webcasting Co.,Ltd
Registrant Organization: Shanghai Orient Webcasting Co.,Ltd
Registrant Street: NO.2567 XieTu RD. Shanghai
Registrant City: Shanghai
Registrant State/Province: Shanghai
Registrant Postal Code: 200030
Registrant Country: CN
Registrant Phone: +86.02160850256
Registrant Phone Ext:
Registrant Fax: +86.02160850227
Registrant Fax Ext:
Registrant Email:
Registry Admin ID:
Admin Name: Xia Sheng
Admin Organization: Shanghai Orient Webcasting Co.,Ltd
Admin Street: NO.2567 XieTu RD. Shanghai
Admin City: Shanghai
Admin State/Province: Shanghai
Admin Postal Code: 200030
Admin Country: CN
Admin Phone: +86.02160850256
Admin Phone Ext:
Admin Fax: +86.02160850227
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: Shanghai Orient Webcasting Co.,Ltd
Tech Organization: Shanghai Orient Webcasting Co.,Ltd
Tech Street: NO.2567 XieTu RD. Shanghai
Tech City: Shanghai
Tech State/Province: Shanghai
Tech Postal Code: 200030
Tech Country: CN
Tech Phone: +86.02160850256
Tech Phone Ext:
Tech Fax: +86.02160850227
Tech Fax Ext:
Tech Email:
Name Server: newns.eastday.com
Name Server: newns2.eastday.com
Name Server: ns.eastday.com
Name Server: ns2.eastday.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form:
https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2016-09-05T04:34:40Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
This data is provided by 35 Technology Co., Ltd.
for information purposes, and to assist persons obtaining information
about or related to domain name registration records.
35 Technology Co., Ltd. does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data
only for lawful purposes and that, under no circumstances, you will
use this data to
1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via E-mail
(spam); or
2) enable high volume, automated, electronic processes that apply
to this WHOIS server.
These terms may be changed without prior notice.
By submitting this query, you agree to abide by this policy. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1716 mistypes, associated with eastday.com:
If you are curious about what TLD extensions could also match the domain name of eastday.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: