Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Dwights Outdoors | Search engines recommend title length of around 50-60 characters. The length of this title is 16. |
| Meta description | Outdoor clothing and camping specialists. Online shopping. [Wellington, Auckland]. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 82 characters. |
| Keywords | dwights, dwights tents, tents auckland, tents wellington, family tent, canvas tent, tents, tent, tents for sale, canvas tent, canvas tents, camping tents, camping tent, great outdoors tents, great outdoors tent, great outdoors tents nz, Macpac tents,4 man tent, tent for camping,2 person tent, outdoor tents, dome tent, family tent, 2 man tents, great outdoors executive tent, family camping tents, tent instructions, canvas tents for sale, cheap tents, buy tents,2 person tents, Fairydown tents, the great outdoors tents, coleman tent, coleman tents,1 person tent, hiking tent, family dome tent, 3 person tent, 1 man tent, coleman family dome, light tent, 2 man tent, camp tent, buy tent, one man tent, large tent, outdoor tent, frame tent, cabin tent, backpacking tent, dome tents, lightweight tent, family camping tent, expedition tent | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.5143 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 941 672, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 102 links | This is a normal amount of links. |
| Number of backlinks | Around 8 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 15.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 23.101.231.177. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Business and Economy Shopping Outdoor Equipment |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | kiwicamping.co.nz tenttown.co.nz completeoutdoors.co.nz colemannz.co.nz equipoutdoors.co.nz |
These are the websites that fall into the same category as dwights.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:60 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 X-AspNet-Version: 4.0.30319 Set-Cookie: variation=1; expires=Mon, 02-Jul-2018 23:31:19 GMT; path=/ Set-Cookie: promocode=; expires=Thu, 22-Jun-2017 23:31:19 GMT; path=/ Set-Cookie: InYaCart=; expires=Fri, 02-Mar-2018 23:31:19 GMT; path=/ Set-Cookie: CustomPrices=; expires=Fri, 02-Mar-2018 23:31:19 GMT; path=/ Date: Sun, 02 Jul 2017 11:31:19 GMT Content-Length: 15230 |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-13T09:27:41+12:00 domain_name: dwights.co.nz query_status: 200 Active domain_dateregistered: 1999-05-12T00:00:00+12:00 domain_datebilleduntil: 2017-10-12T00:00:00+13:00 domain_datelastmodified: 2016-10-12T02:24:30+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a WebFarm registrar_address1: Level 2, 2 Devon St East registrar_address2: www.webfarm.co.nz registrar_city: New Plymouth registrar_postalcode: 4601 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Dwights Canvas Goods Ltd registrant_contact_address1: PO Box 40206 registrant_contact_city: Upper Hutt registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 528 8245 registrant_contact_fax: +64 4 528 8248 registrant_contact_email: admin_contact_name: Ross Dwight admin_contact_address1: PO Box 40206 admin_contact_city: Upper Hutt admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 528 8245 admin_contact_fax: +64 4 528 8248 admin_contact_email: technical_contact_name: WebFarm Ltd technical_contact_address1: Level 2, 2 Devon St East technical_contact_address2: New Plymouth, New Zealand technical_contact_phone: +64 6 757 2881 technical_contact_fax: +64 6 757 2883 technical_contact_email: ns_name_01: ns.freeparking.co.nz ns_name_02: ns2.freeparking.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1836 mistypes, associated with dwights.co.nz:
If you are curious about what TLD extensions could also match the domain name of dwights.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: