Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | 豆瓣 | Search engines recommend title length of around 50-60 characters. The length of this title is 2. |
Meta description | Douban.com is a multi-products web platform which generated based on life-and-culture oriented contents by users. The company was founded in March 2005. Douban had more than 68 million registered users and over 150 million monthly visit users as of March 2013. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 260 characters. |
Keywords | 豆瓣,广播,登陆豆瓣 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 4.7151 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 1 256, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 14 785 | The site is well known, judging by QUANTCAST rank. |
Total links on homepage | We found 456 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 11 586 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 91.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 115.182.201.6. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | World Chinese Simplified CN 计算机 互联网 网络资源 免费资源 World Chinese Simplified CN 计算机 互联网 虚拟社区 World Chinese Simplified CN 艺术 电影 个人网站 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | 163.com autohome.com.cn baidu.com hao123.com qq.com renren.com sina.com.cn taobao.com tianya.cn tspl.cn tudou.com weibo.com xianguo.com xiaonei.com youku.com yumau.com zhihu.com |
These are the websites that fall into the same category as douban.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | so.com weibo.com zimuzu.tv zhihu.com link.zhihu.com |
There is a good chance that the people interested in douban.com find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 416.10M | Suffice to say, the website is massively popular. |
Visitor delta | +9.22% | The past month has seen growth in overall estimated traffic. |
Time spent on site | 5:20 | People are in no hurry to leave the website, great! |
douban.com Traffic Bounce Rate | 57.78% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 13 823 928 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Tue, 27 Jun 2017 05:26:15 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Keep-Alive: timeout=30 Vary: Accept-Encoding X-Xss-Protection: 1; mode=block X-Douban-Mobileapp: 0 Expires: Sun, 1 Jan 2006 01:00:00 GMT Pragma: no-cache Cache-Control: must-revalidate, no-cache, private Set-Cookie: ll="108146"; path=/; domain=.douban.com; expires=Wed, 27-Jun-2018 05:26:15 GMT Set-Cookie: bid=wC_rmNXgp60; Expires=Wed, 27-Jun-18 05:26:15 GMT; Domain=.douban.com; Path=/ X-DOUBAN-NEWBID: wC_rmNXgp60 X-DAE-Node: daisy1d X-DAE-App: sns Server: dae Strict-Transport-Security: max-age=15552000; |
WHOIS information |
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Whois Server Version 2.0 Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information. Domain Name: DOUBAN.COM Registrar: TUCOWS DOMAINS INC. Sponsoring Registrar IANA ID: 69 Whois Server: whois.tucows.com Referral URL: http://www.tucowsdomains.com Name Server: NS3.DNSV4.COM Name Server: NS4.DNSV4.COM Status: ok https://icann.org/epp#ok Updated Date: 07-aug-2015 Creation Date: 19-sep-2004 Expiration Date: 19-sep-2019 >>> Last update of whois database: Tue, 09 May 2017 09:25:52 GMT <<< For more information on Whois status codes, please visit https://icann.org/epp NOTICE: The expiration date displayed in this record is the date the registrar's sponsorship of the domain name registration in the registry is currently set to expire. This date does not necessarily reflect the expiration date of the domain name registrant's agreement with the sponsoring registrar. Users may consult the sponsoring registrar's Whois database to view the registrar's reported date of expiration for this registration. TERMS OF USE: You are not authorized to access or query our Whois database through the use of electronic processes that are high-volume and automated except as reasonably necessary to register domain names or modify existing registrations; the Data in VeriSign Global Registry Services' ("VeriSign") Whois database is provided by VeriSign for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. VeriSign does not guarantee its accuracy. By submitting a Whois query, you agree to abide by the following terms of use: You agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to VeriSign (or its computer systems). The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of VeriSign. You agree not to use electronic processes that are automated and high-volume to access or query the Whois database except as reasonably necessary to register domain names or modify existing registrations. VeriSign reserves the right to restrict your access to the Whois database in its sole discretion to ensure operational stability. VeriSign may restrict or terminate your access to the Whois database for failure to abide by these terms of use. VeriSign reserves the right to modify these terms at any time. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars. Domain Name: DOUBAN.COM Domain ID: 130376958_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.tucows.com Registrar URL: http://tucowsdomains.com Updated Date: 2014-07-29T07:08:18Z Creation Date: 2004-09-19T09:58:10Z Registrar Registration Expiration Date: 2019-09-19T09:58:10Z Registrar: TUCOWS, INC. Registrar IANA ID: 69 Registrar Abuse Contact Email: Registrar Abuse Contact Phone: +1.4165350123 Reseller: Hover Domain Status: ok https://icann.org/epp#ok Registry Registrant ID: Registrant Name: Jie Yang Registrant Organization: Beijing Douwang Technology Co. Registrant Street: 14 Jiuxianqiao Road Registrant City: Beijing Registrant State/Province: Beijing Registrant Postal Code: 100016 Registrant Country: CN Registrant Phone: +86.1084799008 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: douban. Registry Admin ID: Admin Name: Jie Yang Admin Organization: Beijing Douwang Technology Co. Admin Street: 14 Jiuxianqiao Road Admin City: Beijing Admin State/Province: Beijing Admin Postal Code: 100016 Admin Country: CN Admin Phone: +86.1084799008 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: douban. Registry Tech ID: Tech Name: Technical Contact Tech Organization: Hover, a service of Tucows Inc. Tech Street: 96 Mowat Avenue Tech City: Toronto Tech State/Province: ON Tech Postal Code: M6K 3M1 Tech Country: CA Tech Phone: +1.4165385498 Tech Phone Ext: Tech Fax: +1.4163520113 Tech Fax Ext: Tech Email: Name Server: NS3.DNSV4.COM Name Server: NS4.DNSV4.COM DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2014-07-29T07:08:18Z <<< "For more information on Whois status codes, please visit https://icann.org/epp" Registration Service Provider: Hover, +1.8667316556 https://help.hover.com The Data in the Tucows Registrar WHOIS database is provided to you by Tucows for information purposes only, and may be used to assist you in obtaining information about or related to a domain name's registration record. Tucows makes this information available "as is," and does not guarantee its accuracy. By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass, unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of any Registry Operator or ICANN-Accredited registrar, except as reasonably necessary to register domain names or modify existing registrations. The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of Tucows. Tucows reserves the right to terminate your access to the Tucows WHOIS database in its sole discretion, including without limitation, for excessive querying of the WHOIS database or for failure to otherwise abide by this policy. Tucows reserves the right to modify these terms at any time. By submitting this query, you agree to abide by these terms. NOTE: THE WHOIS DATABASE IS A CONTACT DATABASE ONLY. LACK OF A DOMAIN RECORD DOES NOT SIGNIFY DOMAIN AVAILABILITY. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1722 mistypes, associated with douban.com:
If you are curious about what TLD extensions could also match the domain name of douban.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: