Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home | Search engines recommend title length of around 50-60 characters. The length of this title is 4. |
| Meta description | Consumer goods companies with portfolio of world-famous drinks brands. Site details range and company performance. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 114 characters. |
| Load time | 0.7925 seconds on average | Website load speed is pretty fast. |
| Alexa global | 80 524, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 279 803 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 147 links | This is a normal amount of links. |
| Number of backlinks | Around 267 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 41KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 54.230.45.99. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1997-09-30 04:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain diageo.com is registered at CSC CORPORATE DOMAINS, INC. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Food and Related Products Beverages |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | eabl.com diageo-careers.com guinness-nigeria.com theheinekencompany.com diageobaracademy.com |
These are the websites that fall into the same category as diageo.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:26 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 82 960 826 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.0 301 Moved Permanently Location: http://www.diageo.com Content-Length: 224 HTTP/1.1 302 Redirect Content-Type: text/html; charset=UTF-8 Content-Length: 169 Connection: close Date: Sun, 17 Apr 2016 09:05:31 GMT Location: http://www.diageo.com/Pages/VariationRoot.aspx MicrosoftSharePointTeamServices: 12.0.0.6661 Server: X-Powered-By: ASP.NET X-Cache: Miss from cloudfront Via: 1.1 6e403575716ad420de81cfe268df524c.cloudfront.net (CloudFront) X-Amz-Cf-Id: xJ5R8TXEJY7V7T3mfU_skDxd17LS4u61FmpuvEsYpy6Sk8KBEvjh3Q== HTTP/1.1 302 Found Content-Type: text/html; charset=utf-8 Content-Length: 125 Connection: close Cache-Control: private Date: Sun, 17 Apr 2016 09:05:31 GMT Location: /en-us MicrosoftSharePointTeamServices: 12.0.0.6661 Server: X-AspNet-Version: 2.0.50727 X-Powered-By: ASP.NET X-Cache: Miss from cloudfront Via: 1.1 e581a06b92b9d95c5590959c169aecd8.cloudfront.net (CloudFront) X-Amz-Cf-Id: 5ByZuA5XDl6ddD3_zAVjjvFijNfw4vqd_7ZpiC-sHHNzzjP6o0NiLg== HTTP/1.1 302 Redirect Content-Type: text/html; charset=UTF-8 Content-Length: 169 Connection: close Date: Sun, 17 Apr 2016 09:05:31 GMT Location: http://www.diageo.com/en-us/Pages/default.aspx MicrosoftSharePointTeamServices: 12.0.0.6661 Server: X-Powered-By: ASP.NET X-Cache: Miss from cloudfront Via: 1.1 ae7118021d10200685649b5e21d1bf9f.cloudfront.net (CloudFront) X-Amz-Cf-Id: 0fDd0Es3G4Hn8n554gwhR0TAASDj6MuI9KkmgRYqxAtYPO5o6PZxyg== HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Content-Length: 40832 Connection: close Cache-Control: private Date: Sun, 17 Apr 2016 09:05:32 GMT Expires: Sun, 17 Apr 2016 09:06:02 GMT MicrosoftSharePointTeamServices: 12.0.0.6661 Server: Vary: Accept-Encoding Vary: * X-AspNet-Version: 2.0.50727 X-Powered-By: ASP.NET X-Cache: Miss from cloudfront Via: 1.1 09fc52f58485a5da8e63d1ea27596895.cloudfront.net (CloudFront) X-Amz-Cf-Id: hxGvl9e7htgjKHZ36o6roxv60IrVickt7IlheUo66x3TULBBrbRmmA== |
| WHOIS information |
|---|
Whois Server Version 2.0 Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information. Domain Name: DIAGEO.COM Registrar: CSC CORPORATE DOMAINS, INC. Sponsoring Registrar IANA ID: 299 Whois Server: whois.corporatedomains.com Referral URL: http://www.cscglobal.com/global/web/csc/digital-brand-services.html Name Server: A4.NSTLD.COM Name Server: F4.NSTLD.COM Name Server: G4.NSTLD.COM Name Server: H4.NSTLD.COM Name Server: J4.NSTLD.COM Name Server: K4.NSTLD.COM Name Server: L4.NSTLD.COM Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Updated Date: 25-feb-2014 Creation Date: 30-sep-1997 Expiration Date: 29-sep-2016 >>> Last update of whois database: Sun, 17 Apr 2016 09:05:16 GMT <<< For more information on Whois status codes, please visit https://icann.org/epp NOTICE: The expiration date displayed in this record is the date the registrar's sponsorship of the domain name registration in the registry is currently set to expire. This date does not necessarily reflect the expiration date of the domain name registrant's agreement with the sponsoring registrar. Users may consult the sponsoring registrar's Whois database to view the registrar's reported date of expiration for this registration. TERMS OF USE: You are not authorized to access or query our Whois database through the use of electronic processes that are high-volume and automated except as reasonably necessary to register domain names or modify existing registrations; the Data in VeriSign Global Registry Services' ("VeriSign") Whois database is provided by VeriSign for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. VeriSign does not guarantee its accuracy. By submitting a Whois query, you agree to abide by the following terms of use: You agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to VeriSign (or its computer systems). The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of VeriSign. You agree not to use electronic processes that are automated and high-volume to access or query the Whois database except as reasonably necessary to register domain names or modify existing registrations. VeriSign reserves the right to restrict your access to the Whois database in its sole discretion to ensure operational stability. VeriSign may restrict or terminate your access to the Whois database for failure to abide by these terms of use. VeriSign reserves the right to modify these terms at any time. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1776 mistypes, associated with diageo.com:
If you are curious about what TLD extensions could also match the domain name of diageo.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: