Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Dell New Zealand Official Site – The Power To Do More | Dell New Zealand | Search engines recommend title length of around 50-60 characters. The length of this title is 72. |
Meta description | Provides online price and configuration for home, home office, small to large size business. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 92 characters. |
Load time | 0.7163 seconds on average | Website load speed is pretty fast. |
Alexa global | 946 855, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 119 links | This is a normal amount of links. |
Number of backlinks | Around 25 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 40.6KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 143.166.224.252. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Business and Economy Computers and Internet Hardware |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | alienware.co.nz dell.com.sg powerbuy.co.nz dell.com.au dell.com.my |
These are the websites that fall into the same category as dell.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 0:23 | We'd argue that average visit time should be improved. The best way to do it, we think, is by providing capticating quality content. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Expires: Thu, 01 Dec 1994 8:00:00 GMT Server: Microsoft-IIS/7.0 X-AspNet-Version: 2.0.50727 Set-Cookie: stop_mobi=stop_mobi=; path=/ Set-Cookie: GAAnon=fa901323-8a81-40f1-bcaf-c72c5b2e36f1; domain=.dell.com; expires=Fri, 07-Jun-2019 04:06:26 GMT; path=/ Set-Cookie: StormPCookie=pl=en&pc=nz&bandwidth=NA; domain=.dell.com; expires=Mon, 07-Jun-2027 04:06:26 GMT; path=/ Set-Cookie: StormSCookie=bandwidth=NA; domain=.dell.com; path=/ Set-Cookie: lwp=c=nz&l=en&s=gen; path=/ X-UA-Compatible: IE=Edge,chrome=1 P3P: policyref="http://www.dell.com/w3c/p3p.xml", CP="BUS CAO CNT COM CUR DEV DSP INT NAV OUR PSA PSD SAM STA TAI UNI" Set-Cookie: SITESERVER=ID=153b1fff87444ef990c8e8631572f7e3; domain=.dell.com; path=/; expires=Tue, 07-Jun-2022 04:06:26 GMT; Set-Cookie: SITESERVER_SESSION=ID=153b1fff87444ef990c8e8631572f7e3; domain=.dell.com; path=/; Date: Wed, 07 Jun 2017 04:06:25 GMT Content-Length: 41470 |
WHOIS information |
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version: 8.0 query_datetime: 2017-07-09T20:04:18+12:00 domain_name: dell.co.nz query_status: 200 Active domain_dateregistered: 1997-08-25T00:00:00+12:00 domain_datebilleduntil: 2018-01-15T00:00:00+13:00 domain_datelastmodified: 2017-01-07T13:45:37+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Safenames Ltd registrar_address1: PO Box 5085 registrar_city: Milton Keynes MLO registrar_province: Bucks registrar_postalcode: MK6 3ZE registrar_country: GB (UNITED KINGDOM) registrar_phone: +44 1908 200022 registrar_fax: +44 1908 325192 registrar_email: registrant_contact_name: Dell Computer Corporation registrant_contact_address1: One Dell Way registrant_contact_address2: MS 8033 registrant_contact_city: ROUND ROCK registrant_contact_province: TX registrant_contact_postalcode: 78682 registrant_contact_country: US (UNITED STATES) registrant_contact_phone: +1 12 512 7283500 registrant_contact_fax: +1 512 512 2833369 registrant_contact_email: admin_contact_name: Dell Computer Corporation admin_contact_address1: One Dell Way admin_contact_address2: MS 8033 admin_contact_city: ROUND ROCK admin_contact_province: TX admin_contact_postalcode: 78682 admin_contact_country: US (UNITED STATES) admin_contact_phone: +1 12 512 7283500 admin_contact_fax: +1 512 512 2833369 admin_contact_email: technical_contact_name: International Domain Tech technical_contact_address1: PO Box 5085 technical_contact_address2: Milton Keynes technical_contact_city: Milton Keynes technical_contact_province: TX technical_contact_postalcode: 78682 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +44 1908 200022 technical_contact_email: ns_name_01: ns1.us.dell.com ns_name_02: ns2.us.dell.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 962 mistypes, associated with dell.co.nz:
If you are curious about what TLD extensions could also match the domain name of dell.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: