Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Davis Food Ingredients | New Zealand's Leading Food Importer and Distributor | Search engines recommend title length of around 50-60 characters. The length of this title is 76. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Food importer, Food Distributor, New Zealand, Immediate delivery | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.663 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 573 259, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 66 links | This is a normal amount of links. |
| Number of backlinks | Around 12 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 49KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 103.16.180.166. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | wellingtonspices.co.nz thespicetrader.co.nz pikowholefoods.co.nz bininn.co.nz globalfoodsdirect.co.nz |
These are the websites that fall into the same category as davis.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 5:27 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx/1.4.6 (Ubuntu) Date: Wed, 31 May 2017 05:06:18 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/5.5.9-1ubuntu4.11 X-Drupal-Cache: HIT Etag: "1496205487-0" Content-Language: en X-UA-Compatible: IE=edge,chrome=1 X-Generator: Koda Web Design | Auckland | New Zealand Link: <http://davis.nz/>; rel="canonical",<http://davis.nz/>; rel="shortlink" Cache-Control: public, max-age=86400 Last-Modified: Wed, 31 May 2017 04:38:07 GMT Expires: Sun, 19 Nov 1978 05:00:00 GMT Vary: Cookie Vary: Accept-Encoding |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-05-27T08:59:28+12:00 domain_name: davis.nz query_status: 200 Active domain_dateregistered: 2015-04-01T10:13:55+13:00 domain_datebilleduntil: 2018-10-01T10:13:55+13:00 domain_datelastmodified: 2016-08-18T10:47:03+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Davis Trading Company Limited registrant_contact_address1: 91 Carbine Road registrant_contact_address2: Mt Wellington registrant_contact_city: Auckland registrant_contact_postalcode: 1060 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 5742250 registrant_contact_email: admin_contact_name: Kelvin McLay admin_contact_address1: 15 Bushey Way admin_contact_address2: Maungaraki admin_contact_city: Lower Hutt admin_contact_postalcode: 5010 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 5861502 admin_contact_email: technical_contact_name: Freeparking technical_contact_address1: Level 2 technical_contact_address2: 2 Devon Street East technical_contact_city: New Plymouth technical_contact_postalcode: 4310 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 6 7572881 technical_contact_fax: +64 6 7572883 technical_contact_email: ns_name_01: ns.freeparking.co.nz ns_name_02: ns2.freeparking.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1560 mistypes, associated with davis.nz:
If you are curious about what TLD extensions could also match the domain name of davis.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: