Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Daily Record & Sunday Mail - Scottish News, Sport, Politics and Celeb gossip | Search engines recommend title length of around 50-60 characters. The length of this title is 80. |
| Meta description | The first for Scottish news, sport, UK and world news. Get breaking news on Scottish football teams including Rangers, Celtic FC, Hibs FC and more | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 146 characters. |
| Load time | 0.1539 seconds on average | Website load speed is pretty fast. |
| Alexa global | 15 911, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 33 953 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 913 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 109 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 134KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 140.174.11.192. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Dublin, Leinster, Ireland. |
| Domain overview | Registered on before Aug-1996 bef | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain dailyrecord.co.uk is registered at Trinity Mirror Digital Media Ltd |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Scotland News and Media Newspapers |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | bbc.co.uk dailymail.co.uk dailystar.co.uk eveningtimes.co.uk express.co.uk heraldscotland.com independent.co.uk metro.co.uk mirror.co.uk scotsman.com telegraph.co.uk thecourier.co.uk theherald.co.uk thesun.co.uk wired.com |
These are the websites that fall into the same category as dailyrecord.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | heraldscotland.com thescottishsun.co.uk forum.followfollow.com scotsman.com mailonsunday.co.uk |
There is a good chance that the people interested in dailyrecord.co.uk find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 7.56M | Suffice to say, the website is massively popular. |
| Visitor delta | +4.27% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 3:00 | This is a decent average time spent on a website. |
| dailyrecord.co.uk Traffic Bounce Rate | 60.48% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 22 962 062 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Accept-Ranges: bytes Cache-Control: max-age=600 Content-Type: text/html; charset=iso-8859-1 Date: Tue, 02 Feb 2016 04:45:26 GMT Expires: Tue, 02 Feb 2016 04:47:36 GMT Location: http://www.dailyrecord.co.uk/ Server: nginx Via: 1.1 varnish X-Cache: HIT X-Cache-Hits: 4 X-RemovedCookies: YES X-Served-By: nat-cache1a.tm-aws.com X-Varnish: 2363315178 2363268986 Content-Length: 319 Connection: keep-alive HTTP/1.1 200 OK Access-Control-Allow-Origin: * Content-Type: text/html;charset=UTF-8 Server: nginx X-Cacheable: YES X-ProcessESI: yes X-RemovedCookies: YES X-Served-By: nat-cache1a.tm-aws.com X-Varnish: 2363315201 Cache-Control: max-age=57 Expires: Tue, 02 Feb 2016 04:46:24 GMT Date: Tue, 02 Feb 2016 04:45:27 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding Set-Cookie: stop_mobi=true; path=/ Vary: User-Agent |
| WHOIS information |
|---|
Domain name: dailyrecord.co.uk Registrant: MGN Ltd Trading as: Trinity Mirror PLC Registrant type: UK Public Limited Company, (Company number: 82548) Registrant's address: One Canada Square Canary Wharf London E14 5AP United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 28-Jul-2015 Registrar: Trinity Mirror Digital Media Ltd [Tag = TRINITYNEWMEDIA] URL: http://www.trinitymirror.com Relevant dates: Registered on: before Aug-1996 Expiry date: 12-Apr-2017 Last updated: 18-Mar-2015 Registration status: Registered until expiry date. Name servers: ns-1338.awsdns-39.org ns-1971.awsdns-54.co.uk 205.251.199.179 ns-225.awsdns-28.com ns-525.awsdns-01.net WHOIS lookup made at 04:45:30 02-Feb-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1872 mistypes, associated with dailyrecord.co.uk:
If you are curious about what TLD extensions could also match the domain name of dailyrecord.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: