Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Centre for Scottish Public Policy | Search engines recommend title length of around 50-60 characters. The length of this title is 33. |
| Meta description | Offers profile, unit policies, projects, news and media with contact information. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 81 characters. |
| Load time | 1.283 seconds on average | Website load speed is pretty fast. |
| Alexa global | 13 815 434, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 49 links | This is a normal amount of links. |
| Number of backlinks | Around 17 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 19.6KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 72.246.170.230. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Scotland Society and Culture Politics |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | scotlandinstitute.com povertyalliance.wordpress.com fifegingerbread.org.uk fife.scot foodaidscotland.org |
These are the websites that fall into the same category as cspp.org.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Found Location: http://www.cspp.org.uk/conversation_events Connection: close HTTP/1.1 200 OK Access-Control-Allow-Origin: * Access-Control-Request-Method: GET, POST, PUT, DELETE Content-Type: text/html; charset=utf-8 ETag: W/"722441d1a926a31e98639500c2087a7d-gzip" Server: Apache/2.4.7 (Ubuntu) Status: 200 OK X-Content-Digest: ef1b5b1cf521066b69bc69b2abeaf4dbd3d80bb7 X-Content-Type-Options: nosniff X-Frame-Options: ALLOWALL X-Middleware-Start: t=1511902084064721 X-NB-Cached-Page: yes X-Powered-By: Phusion Passenger Enterprise 5.0.28 X-Rack-Cache: miss, ignore, store X-Request-Id: 2339cbc7-2449-4b65-bedc-4dbf5769e96b X-Runtime: 0.610737 X-Served-By: app2 Expires: Tue, 28 Nov 2017 20:48:04 GMT Cache-Control: max-age=0, no-cache, no-store Pragma: no-cache Date: Tue, 28 Nov 2017 20:48:04 GMT Content-Length: 19818 Connection: keep-alive Set-Cookie: _nbuild_token=NlG5rK8rNvXL21Hd8WrnrulCKsi8bLReKo5HcbEGENw%3D; path=/; HttpOnly Use-Proxy: True |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 986 mistypes, associated with cspp.org.uk:
If you are curious about what TLD extensions could also match the domain name of cspp.org.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: