Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | MoneyWorks accounting and ERP for Mac and Windows | Search engines recommend title length of around 50-60 characters. The length of this title is 49. |
| Meta description | MoneyWorks accounting and CashWorks cashbook software for Windows and Macintosh | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 79 characters. |
| Load time | 0.4944 seconds on average | Website load speed is pretty fast. |
| Alexa global | 949 686, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 32 links | This is a normal amount of links. |
| Number of backlinks | Around 67 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 12.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 64.131.80.204. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Auckland Localities Takapuna Business and Economy |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | solarsys.sg abcbusiness.com.au hansamanuals.com saasu.com apollo.sc |
These are the websites that fall into the same category as cognito.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:01 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 07 Jun 2017 17:30:33 GMT Server: Apache Set-Cookie: PHPSESSID=10d9e03625765445c3cd6469c02009f9; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: country=eu; expires=Tue, 03-Mar-2020 17:30:33 GMT; path=/ Transfer-Encoding: chunked Content-Type: text/html |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-08T07:45:52+12:00 domain_name: cognito.co.nz query_status: 200 Active domain_dateregistered: 1997-05-02T00:00:00+12:00 domain_datebilleduntil: 2018-03-01T00:00:00+13:00 domain_datelastmodified: 2017-02-16T09:33:34+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: Cognito Software Ltd registrant_contact_address1: 16 Byron Ave registrant_contact_address2: PO Box 33 353 registrant_contact_city: Takapuna registrant_contact_postalcode: 0000 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 4860280 registrant_contact_fax: +64 9 4896010 registrant_contact_email: admin_contact_name: Cognito Software Ltd admin_contact_address1: 16 Byron Ave admin_contact_address2: PO Box 33 353 admin_contact_city: Takapuna admin_contact_postalcode: 1332 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 4860280 admin_contact_fax: +64 9 4896010 admin_contact_email: technical_contact_name: Cognito Software Ltd technical_contact_address1: 16 Byron Ave technical_contact_address2: PO Box 33 353 technical_contact_city: Takapuna technical_contact_postalcode: 1332 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 4860280 technical_contact_fax: +64 9 4896010 technical_contact_email: ns_name_01: ns1.nameserver.net.nz ns_name_02: ns2.nameserver.net.nz ns_name_03: ns3.nameserver.net.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1820 mistypes, associated with cognito.co.nz:
If you are curious about what TLD extensions could also match the domain name of cognito.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: