Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | 凯度中国观察 - Kantar | Search engines recommend title length of around 50-60 characters. The length of this title is 15. |
Meta description | 凯度集团在中国的各项市场研究报告,包括快消品、FMCG、媒体使用习惯、文化、品牌价值、手机、社交媒体、金融、医疗等。网站上所有文章与报告均免费向公众与媒体提供。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 80 characters. |
Keywords | 中国市场研究,市场研究,消费者洞察,调查公司,产品测试,广告效果测试,凯度,市场调查,市场研究咨询,媒体,收视率,咨询 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 1.6933 seconds on average | Load speed is a concern and should be improved if and when possible. |
Total links on homepage | We found 128 links | This is a normal amount of links. |
Page HTML size | 37.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 52.50.7.166. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Internet and Telecom > Search Engine Arts and Entertainment News and Media Internet and Telecom > Social Network |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | baike.fobshanghai.com baoying.com bim.baidu.com bit.ly brandz100.com eguan.cn enter6.co.kr google.co.uk img003.21cnimg.com intl.cssn.cn kantar.us7.list-manage1.com kanzhun.com legalinfo.gov.cn moneydj.com netmarketshare.com slrclub.com taobao.com upload.chinaz.com vingle.net vipabc.com |
These are the websites that fall into the same category as cn.kantar.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | xz.wind.com.cn a.jiemian.com useit.com.cn cn.engadget.com douban.com |
There is a good chance that the people interested in cn.kantar.com find something of use on these websites, too. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Date: Wed, 01 Nov 2017 15:04:27 GMT Server: nginx/1.8.0 Set-Cookie: KantarSVG=; expires=Fri, 01-Dec-2017 15:04:25 GMT; path=/ X-AspNet-Version: 4.0.30319 X-Umbraco-Version: 4.7 Content-Length: 38812 Connection: keep-alive |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 660 mistypes, associated with cn.kantar.com:
If you are curious about what TLD extensions could also match the domain name of cn.kantar.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: