Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | N/A | Search engines recommend title length of around 50-60 characters. The length of this title is 3. |
Meta description | 中国网是国务院新闻办领导,中国外文出版发行事业局(中国国际出版集团)管理的国家重点新闻网站。中国网坚持以新闻为前导,以国情为基础,以融合各地通讯、即时专题、网上服务、媒体 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 85 characters. |
Load time | 3.1741 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 198, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 208 301 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 709 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 5 472 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 15KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 113.207.33.153. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Beijing, Beijing Shi, China. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | World Chinese Simplified CN 新闻 World Chinese Simplified CN 地区 亚洲 中国 新闻与媒体 World Chinese Simplified CN 计算机 互联网 门户网站 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | amazon.cn baidu.com cctv.com ce.cn chinanews.com cntv.cn eastday.com gb.cri.cn gov.cn huanqiu.com news.ifeng.com news.qq.com news.sina.com.cn news.sohu.com people.com.cn tianya.cn tudou.com xinhuanet.com youku.com |
These are the websites that fall into the same category as china.com.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | news.cn 668899.483.cn news.baidu.com uchuanbo.com linkgou.com |
There is a good chance that the people interested in china.com.cn find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 29.28M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -3.29% | Lately, the website's been receiving less traffic. |
Time spent on site | 2:19 | This is a decent average time spent on a website. |
china.com.cn Traffic Bounce Rate | 58.38% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 141 277 785 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Content-Type: text/html Connection: keep-alive Etag: "3ba4-591101d2" Accept-ranges: bytes Date: Tue, 07 Nov 2017 03:21:00 GMT Last-modified: Mon, 08 May 2017 23:40:02 GMT Content-length: 15268 Server: Sun-ONE-Web-Server/6.1 CC_CACHE: TCP_MISS Accept-Ranges: bytes |
WHOIS information |
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Domain Name: china.com.cn ROID: 20021209s10011s00031036-cn Domain Status: serverDeleteProhibited Domain Status: serverUpdateProhibited Domain Status: serverTransferProhibited Registrant ID: cnnic-zdmd-028 Registrant: 中国互联网新闻中心 Registrant Contact Email: [email protected] Sponsoring Registrar: 北京中科三方网络技术有限公司* Name Server: ns1.china-online.com.cn Name Server: ns1.china.org.cn Registration Time: 1998-06-09 00:00:00 Expiration Time: 2019-06-09 00:00:00 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1456 mistypes, associated with china.com.cn:
If you are curious about what TLD extensions could also match the domain name of china.com.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: