Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

cellarmasters.com.au In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

cellarmasters.com.au Website Safety

Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.

1. Out of all the security solutions we've managed to include, Norton stands tallest. The cyber security company behind this software, Symantec, has a well deserved reputation. As such, we trust their analysis and suggest you do, too. If they deem a website less than safe, there's probably a real reason for it. It can't be absolutely reliable, but as close as makes no difference, we think. Symantec deems cellarmasters.com.au to be no_data. According to Symantec, no annoyance factors have been found. No computer threats were found. And finally, no identity threats were come across.
2. Even though we are including WoT (or Web of Trust) in this report - after all, any source is an important source when given context - it's nowhere near as reliable as, say, Symantec/Norton. We would not trust WoT all too much, but it's better to be falsely warned than falsely safe. Just be sure to double-check using other sources, as WoT has been less than trustworthy (oh the irony) over the last few years. According to WoT, cellarmasters.com.au has a Trustworthiness rating of 86 out of 100. Child Safety has been rated at 89 (out of 100). Just remember - no grain of salt is too big here. These ratings can be blatant lies.

cellarmasters.com.au Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 2.8944 seconds to load. How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways!
• The HTML of the website weighs in at around 38.8 kilobytes. We don't think 38.8 KBs is something to worry about.
• There are at least 6 images on the homepage of this website. We are glad to say that such an amount should not impact the load speed of the website. Great result!
• We've counted at least 38 server requests before the homepage was fully loaded. Every server request made increases the load time of a website. Thankfully, this is a pleasingly low amount.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• cellarmasters.com.au takes up 431 706 place globally, according to Alexa. We made sure to update this information on 2018-01-21.
• Compare the current rank to all-time best of 75 253, which this website enjoyed on 2014-06-14.
• Over the last three months, the position has changed by 97522.
• On the other end of the scale, the worst rank ever was 577 908, rated on 2017-04-25. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 220 299.
• When compared to Australia websites, cellarmasters.com.au ranks in 8 212 place.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 203.34.43.48.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 301 Moved Permanently
Cache-Control: public
Content-Type: text/html; charset=UTF-8
Location: http://www.cellarmasters.com.au/
Server: twq-11
X-Powered-By: ASP.NET
Date: Mon, 02 May 2016 20:38:19 GMT
Content-Length: 155

HTTP/1.1 301 Moved Permanently
Cache-Control: public
Content-Type: text/html; charset=UTF-8
Location: https://www.cellarmasters.com.au/
Server: twq-11
X-Powered-By: ASP.NET
Date: Mon, 02 May 2016 20:38:20 GMT
Content-Length: 156

HTTP/1.1 200 OK
Cache-Control: public
Content-Type: text/html; charset=utf-8
Set-Cookie: IsMobile=False; path=/; HttpOnly
Set-Cookie: mySession=b00f891b-bbf0-4beb-9885-46ef85861e62; path=/; HttpOnly
Server: twq-10
X-Powered-By: ASP.NET
Date: Mon, 02 May 2016 20:38:20 GMT
Content-Length: 44179

Domain Name:









 cellarmasters.com.au Last Modified:








 02-May-2016 13:01:43 UTC Status:












ok Registrar Name:








Corporation Service Company (Australia) Pty Ltd
Registrant:










Woolworths Limited Eligibility Type:







Company Eligibility ID:








ACN 000 014 675
Registrant Contact ID:




 0775644C39DDA870 Registrant Contact Name:



 Domain Administrator Registrant Contact Email:



Visit whois.ausregistry.com.au for Web based WhoIs
Tech Contact ID:







 CSC_070115T0016 Tech Contact Name:






 DNS Administrator Tech Contact Email:






Visit whois.ausregistry.com.au for Web based WhoIs
Name Server:









 a5-65.akam.net Name Server:









 a7-67.akam.net Name Server:









 a10-67.akam.net Name Server:









 a4-64.akam.net Name Server:









 a1-30.akam.net Name Server:









 a6-66.akam.net DNSSEC:












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