Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | BusinessNZ - BusinessNZ | Search engines recommend title length of around 50-60 characters. The length of this title is 23. |
Meta description | The leading national organisation representing the interests of New Zealand's business and employing sectors | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 108 characters. |
Keywords | BusinessNZ, Export, ExportNZ, Sustainable Business Council, BuyNZ made, Manuacturing NZ | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 2.8993 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 962 084, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 125 links | This is a normal amount of links. |
Number of backlinks | Around 167 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 53.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 210.48.11.85. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Business and Economy Associations |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | careeranalysts.co.nz manufacturingnz.org.nz sbc.org.nz top200.co.nz exportnz.org.nz |
These are the websites that fall into the same category as businessnz.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:07 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Sat, 05 Aug 2017 21:22:36 GMT Server: Apache Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Content-Type: text/html; charset=utf-8 Content-Length: 54434 Accept-Ranges: bytes X-Varnish: 752940308 Age: 0 Via: 1.1 varnish Set-Cookie: SQ_SYSTEM_SESSION=h0uql8uhtav7vn5dov2v4cnlm7o8icb32d3i92nq0i9k7n96uktcgpc9ijhc5e1gkfmvf4qc4dqgof7r6ga9fb5beucbfcuimvndc12; path=/; HttpOnly Vary: Accept-Encoding,User-Agent Connection: close |
WHOIS information |
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version: 8.0 query_datetime: 2017-07-29T14:41:40+12:00 domain_name: businessnz.org.nz query_status: 200 Active domain_dateregistered: 2001-07-31T17:00:38+12:00 domain_datebilleduntil: 2017-09-30T17:00:38+13:00 domain_datelastmodified: 2015-09-02T11:01:29+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Web Widgets Ltd registrar_address1: 14/386 Richmond Rd registrar_address2: Grey Lynn registrar_city: Auckland registrar_postalcode: 1021 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 9 6220797 registrar_fax: +64 9 6220790 registrar_email: registrant_contact_name: Business New Zealand Inc registrant_contact_address1: PO Box 1925 registrant_contact_city: Wellington registrant_contact_postalcode: 6011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 4966555 registrant_contact_fax: +64 4 4966550 registrant_contact_email: admin_contact_name: BusinessNZ admin_contact_address1: PO Box 1925 admin_contact_city: Wellington admin_contact_postalcode: 6011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 4966555 admin_contact_fax: +64 4 4966550 admin_contact_email: technical_contact_name: CLEAR Net Registrar technical_contact_address1: Private Bag 92143 technical_contact_city: Auckland technical_contact_postalcode: 1142 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9125127 technical_contact_fax: +64 9 9165994 technical_contact_email: ns_name_01: ns1.cms-tool.net ns_name_02: ns2.cms-tool.net ns_name_03: ns3.cms-tool.net ns_name_04: ns4.cms-tool.net |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1836 mistypes, associated with businessnz.org.nz:
If you are curious about what TLD extensions could also match the domain name of businessnz.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: