Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Black Dog Institute - Home - Black Dog Institute | Search engines recommend title length of around 50-60 characters. The length of this title is 48. |
Meta description | The Black Dog Institute is a world leader in the diagnosis, treatment and prevention of mood disorders such as depression and bipolar disorder. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 143 characters. |
Load time | 5.9307 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 503 018, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Quantcast global | 65 145 | The site is well known, judging by QUANTCAST rank. |
Total links on homepage | We found 738 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 304 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 338.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 202.8.64.69. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | Health Mental Health Disorders Mood Regional Oceania Australia New South Wales Health Mental Health |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | headspace.org.au whatsmym3.com beyondblue.org.au sane.org bipolar-lives.com |
These are the websites that fall into the same category as blackdoginstitute.org.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:20 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 407 559 563 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Server: Tengine Date: Sat, 14 May 2016 22:38:44 GMT Content-Type: text/html; charset=iso-8859-1 Content-Length: 245 Connection: keep-alive Strict-Transport-Security: max-age=0; includeSubDomains Location: http://www.blackdoginstitute.org.au// Vary: Accept-Encoding Set-Cookie: lb-backend=8612ce4427df9878c1dd1aa63dd6ccac;Path=/ HTTP/1.1 200 OK Server: Tengine Date: Sat, 14 May 2016 22:38:45 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Strict-Transport-Security: max-age=0; includeSubDomains X-CF-Served-By: uncached Set-Cookie: CFID=9225360;expires=Mon, 07-May-2046 22:38:46 GMT;path=/ Set-Cookie: CFTOKEN=82232149;expires=Mon, 07-May-2046 22:38:46 GMT;path=/ X-CF-Last-Served-By: X-CF-First-Served-By: uncached X-Content-Type-Options: nosniff X-XSS-Protection: 1; mode=block Vary: User-Agent,Accept-Encoding Set-Cookie: lb-backend=8612ce4427df9878c1dd1aa63dd6ccac;Path=/ |
WHOIS information |
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Domain Name: blackdoginstitute.org.au Last Modified: 12-Mar-2015 04:35:40 UTC Status: ok Registrar Name: TPP Internet Registrant: Black Dog Institute Registrant ID: OTHER INC9877151 Eligibility Type: Incorporated Association Registrant Contact ID: TPP30273-R Registrant Contact Name: Christine Boyd Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: TPP103411-C Tech Contact Name: Stewart Johnston Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.webqem.net Name Server: ns2.webqem.net Name Server: ns3.webqem.net DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1820 mistypes, associated with blackdoginstitute.org.au:
If you are curious about what TLD extensions could also match the domain name of blackdoginstitute.org.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: