Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Tax White Paper | Search engines recommend title length of around 50-60 characters. The length of this title is 15. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Load time | 3.8051 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 963 862, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 146 links | This is a normal amount of links. |
Number of backlinks | Around 66 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 72KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 202.129.142.177. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Related websites | taxandsuperaustralia.com.au taxsuperandyou.gov.au taxboard.gov.au austaxpolicy.com allanhall.com.au |
These are the websites that fall into the same category as bettertax.gov.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Mon, 20 Nov 2017 20:40:19 GMT Content-Type: text/html; charset=UTF-8 Link: <http://bettertax.gov.au/>; rel=shortlink X-UA-Compatible: IE=Edge Vary: Accept-Encoding X-Varnish: 24797448 Age: 0 Via: 1.1 varnish-v4 X-Powered-By: tmnt 04 Accept-Ranges: bytes Connection: keep-alive Set-Cookie: TS014a4e11=011ee08a6a91aac2f13c81657e538874d942ef3b820536e31010556741526c9d5e96a9fcf7; Path=/ Transfer-Encoding: chunked |
WHOIS information |
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Domain Name: bettertax.gov.au Last Modified: 08-Mar-2017 05:46:45 UTC Status: ok Registrar Name: Digital Transformation Agency Registrant: Department of the Treasury Eligibility Type: Other Registrant Contact ID: GOVAU-RECH1102 Registrant Contact Name: Chris Reis Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: GOVAU-RECH1101 Tech Contact Name: Chris Reis Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.secureintellicentre.net.au Name Server IP: 124.47.136.23 Name Server IP: 2400:cc00:1:2:0:0:0:4 Name Server: ns2.secureintellicentre.net.au Name Server IP: 124.47.136.24 Name Server IP: 2400:cc00:1:2:0:0:0:5 Name Server: ns3.secureintellicentre.net.au Name Server IP: 124.47.132.23 Name Server IP: 2400:cc00:2:2:0:0:0:4 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1760 mistypes, associated with bettertax.gov.au:
If you are curious about what TLD extensions could also match the domain name of bettertax.gov.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: