Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Search engines recommend title length of around 50-60 characters. The length of this title is 19. | |
| Meta description | 北京市政务门户网站。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 10 characters. |
| Keywords | 北京;北京市政府网站;北京政府;北京政府网;首都;郭金龙;蔡奇;红色预警;网约车;居住证;冬奥会;京津冀协同;保障性住房;政风行风热线;小客车摇号;尾号限行;非急诊预约;政府文件;政府公报;政府常务会;权力清单 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.1835 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 46 089, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 801 098 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 398 links | This is a normal amount of links. |
| Number of backlinks | Around 2 100 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 23.6KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 106.42.25.133. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Chinese Simplified CN 地区 亚洲 中国 北京 政府 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | bjjs.gov.cn bjgaj.gov.cn bjrbj.gov.cn bjghw.gov.cn bjhjyd.gov.cn |
These are the websites that fall into the same category as beijing.gov.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:31 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 393 699 687 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Mon, 08 Jan 2018 23:53:52 GMT Content-Type: text/html; charset=gb2312 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Vary: Accept-Encoding Expires: Mon, 08 Jan 2018 23:54:55 GMT Cache-Control: max-age=60 Set-Cookie: __jsluid=f18e747da8f64e82ef2ce323e3051217; max-age=31536000; path=/; HttpOnly X-Cache: bypass |
| WHOIS information |
|---|
Domain Name: beijing.gov.cn ROID: 20021209s10061s00005026-cn Domain Status: ok Registrant ID: capct10000329 Registrant: 北京市经济和信息化委员会 Registrant Contact Email: Sponsoring Registrar: 北京首信网创网络信息服务有限责任公司 Name Server: pdns.cpip.net.cn Name Server: sdns.cpip.net.cn Registration Time: 1998-06-09 00:00:00 Expiration Time: 2026-06-09 00:00:00 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1728 mistypes, associated with beijing.gov.cn:
If you are curious about what TLD extensions could also match the domain name of beijing.gov.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: