Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Houses for Sale and Rent | Barfoot & Thompson | Search engines recommend title length of around 50-60 characters. The length of this title is 45. |
| Meta description | Features residential, rural and commercial listings in Auckland and surrounding districts as well as company information. Includes branch locator. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 146 characters. |
| Keywords | real estate agents, auckland, new zealand, barfoot, thompson, house for sale, house, apartment, unit, section, townhouse, rental, property management, auction, tender, residential property, commercial property, rental property, rural property, lifestyle property, Barfoot & Thompson, | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.7304 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 194 575, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 278 150 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 117 links | This is a normal amount of links. |
| Number of backlinks | Around 264 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 96.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 122.56.21.206. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Auckland Business and Economy Real Estate |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | homes.co.nz harcourts.co.nz realestate.co.nz bayleys.co.nz raywhite.co.nz |
These are the websites that fall into the same category as barfoot.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 6:37 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 39 758 650 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: no-cache, no-store Pragma: no-cache Content-Type: text/html; charset=utf-8 Expires: -1 Server: Microsoft-IIS/8.0 Set-Cookie: ASP.NET_SessionId=htv2rqn0h443uwci0lymayru; path=/; HttpOnly X-AspNet-Version: 4.0.30319 Set-Cookie: SC_ANALYTICS_GLOBAL_COOKIE=2c89fa3bc7ac492294aa030f24993122; expires=Sat, 15-May-2027 19:52:20 GMT; path=/; HttpOnly Set-Cookie: SC_ANALYTICS_SESSION_COOKIE=6746C8E78B7A484DAB762A87F04B9D7B|0|htv2rqn0h443uwci0lymayru; path=/; HttpOnly X-UA-Compatible: IE=edge Instance: CDS02 - Release 2.3.2.6678 Date: Mon, 15 May 2017 19:52:19 GMT Connection: close Content-Length: 99199 Set-Cookie: BIGipServerBT.Sitecore.SSL_pool=1258793152.20480.0000; path=/ Vary: Accept-Encoding |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-03T13:44:54+12:00 domain_name: barfoot.co.nz query_status: 200 Active domain_dateregistered: 1997-03-25T00:00:00+12:00 domain_datebilleduntil: 2024-01-01T00:00:00+13:00 domain_datelastmodified: 2016-11-25T08:56:47+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Barfoot and thompson registrant_contact_address1: 34 Shortland St registrant_contact_address2: City registrant_contact_city: Auckland registrant_contact_postalcode: 1010 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 3076325 registrant_contact_fax: +64 9 3075549 registrant_contact_email: admin_contact_name: Barfoot admin_contact_address1: Level 6, 34 Shortland Street admin_contact_city: Auckland admin_contact_postalcode: 1010 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3076325 admin_contact_fax: +64 9 3078359 admin_contact_email: technical_contact_name: Freeparking technical_contact_address1: Level 2, 2 Devon Street East technical_contact_city: New Plymouth technical_contact_province: Taranaki technical_contact_postalcode: 4011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 6 7572881 technical_contact_fax: +64 6 7572883 technical_contact_email: ns_name_01: ns10.dnsmadeeasy.com ns_name_02: ns11.dnsmadeeasy.com ns_name_03: ns12.dnsmadeeasy.com ns_name_04: ns13.dnsmadeeasy.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1742 mistypes, associated with barfoot.co.nz:
If you are curious about what TLD extensions could also match the domain name of barfoot.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: