Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Ballantynes | Search engines recommend title length of around 50-60 characters. The length of this title is 11. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Ballantynes, Canterbury, retail shopping, fashion, gift cards, beauty vip, hampers, wedding registry | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.778 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 922 834, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 390 links | This is a normal amount of links. |
| Number of backlinks | Around 45 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 41.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 210.48.40.220. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | smithandcaugheys.co.nz theiconic.co.nz meccabeauty.co.nz farmers.co.nz briscoes.co.nz |
These are the websites that fall into the same category as ballantynes.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:54 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Tue, 13 Jun 2017 05:11:26 GMT Content-Type: text/html;charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: PHPSESSID=eb45d4550eae2e93acc6dafdd66a1efe; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate Pragma: no-cache Set-Cookie: pscartkey=ada521ed64e9438bc37d1eb493dca6f7; expires=Thu, 13-Jul-2017 05:11:26 GMT; Max-Age=2592000; path=/ Set-Cookie: customerid=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: customerkey=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: customerid=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: customerkey=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ X-UA-Compatible: IE=10,chrome=1 Strict-Transport-Security: max-age=31536000; includeSubdomains; |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-05T04:12:26+12:00 domain_name: ballantynes.co.nz query_status: 200 Active domain_dateregistered: 1996-11-19T00:00:00+13:00 domain_datebilleduntil: 2018-03-30T00:00:00+13:00 domain_datelastmodified: 2016-01-06T22:08:23+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Two Degrees New Zealand Limited registrar_address1: Level 4 Two Degrees House registrar_address2: 351 Lincoln Road, Addington registrar_city: Christchurch registrar_province: Canterbury registrar_postalcode: 8024 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 3488747 registrar_fax: +64 3 3432985 registrar_email: registrant_contact_name: J. Ballantyne and Co Ltd registrant_contact_address1: PO Box 4648 registrant_contact_city: CHRISTCHURCH registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 3797400 registrant_contact_fax: +64 3 3668548 registrant_contact_email: admin_contact_name: Business Systems admin_contact_address1: P O BOX 4648 admin_contact_city: Christchurch admin_contact_province: Canterbury admin_contact_postalcode: 8140 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3 3797400 admin_contact_email: technical_contact_name: J. Ballantyne and Co Ltd technical_contact_address1: PO Box 4648 technical_contact_city: Christchurch technical_contact_postalcode: 8140 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 3797400 technical_contact_fax: +64 9 3668548 technical_contact_email: ns_name_01: ns1.snap.net.nz ns_name_02: ns2.snap.net.nz ns_name_03: ns3.snap.net.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1872 mistypes, associated with ballantynes.co.nz:
If you are curious about what TLD extensions could also match the domain name of ballantynes.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: