Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Aviation Direct – Providing airfield and aeronautical information for Southern Africa. | Search engines recommend title length of around 50-60 characters. The length of this title is 86. |
| Meta description | Provides aviation directories and software. Details of products and services. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 77 characters. |
| Load time | 5.6431 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 940 495, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 216 links | This is a normal amount of links. |
| Number of backlinks | Around 14 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 238KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 154.0.160.214. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Africa South Africa Transport Aviation |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | easyplan.co.za avgas.co.za sv1.co.za grandcentral.co.za avimap.co.za |
These are the websites that fall into the same category as aviationdirect.co.za, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:27 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Fri, 30 Jun 2017 00:32:27 GMT Server: Apache Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Link: <http://aviationdirect.co.za/wp-json/>; rel="https://api.w.org/", <http://aviationdirect.co.za/>; rel=shortlink X-TEC-API-VERSION: v1 X-TEC-API-ROOT: http://aviationdirect.co.za/wp-json/tribe/events/v1/ X-TEC-API-ORIGIN: http://aviationdirect.co.za Set-Cookie: PHPSESSID=a53ffdd7505502cf06147d40e058d291; path=/ Set-Cookie: CP5XKN6QLDFWUC=c7b841cb6b83afc68ecb20097fedff12%7C%7C1498869148; path=/ Set-Cookie: wp_woocommerce_session_596b07f780666ecf378d8a4da88f963e=71c90fb2b2cb538cce3f1647d43a5d2a%7C%7C1498955549%7C%7C1498951949%7C%7C110882114fac9a4622c76df5049cfab8; expires=Sun, 02-Jul-2017 00:32:29 GMT; Max-Age=172800; path=/ Set-Cookie: yith_ywraq_session_596b07f780666ecf378d8a4da88f963e=11db1a0f5922b707de93386720befbf8%7C%7C1498955549%7C%7C1498951949%7C%7C9a0f50ffec767e16f27a317b10db84ee; expires=Sun, 02-Jul-2017 00:32:29 GMT; Max-Age=172800; path=/ Vary: Accept-Encoding,User-Agent Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
Domain Name: aviationdirect.co.za Domain ID: dom_1VBTD--1 WHOIS Server: coza-whois11.dns.net.za Updated Date: 2016-11-04T09:58:15Z Creation Date: 2000-11-23T23:16:07Z Registry Expiry Date: 2017-11-23T23:16:07Z Sponsoring Registrar: Afrihost Domain Status: ok https://icann.org/epp#ok Registrant ID: AFR143000 Registrant Name: Marileen Schutte Registrant Organization: Peri Peri Creative Registrant Street: 2 Reddersburg Road Wierda Park x2 Registrant City: Wierda Park x2 Registrant State/Province: Gauteng Registrant Postal Code: 0157 Registrant Country: ZA Registrant Phone: +27.723879147 Registrant Phone Ext: Registrant Fax: +27.11612700 Registrant Fax Ext: Registrant Email: Admin ID: AFR143000 Admin Name: Marileen Schutte Admin Organization: Peri Peri Creative Admin Street: 2 Reddersburg Road Wierda Park x2 Admin City: Wierda Park x2 Admin State/Province: Gauteng Admin Postal Code: 0157 Admin Country: ZA Admin Phone: +27.723879147 Admin Phone Ext: Admin Fax: +27.11612700 Admin Fax Ext: Admin Email: Billing ID: AFR143000 Billing Name: Marileen Schutte Billing Organization: Peri Peri Creative Billing Street: 2 Reddersburg Road Wierda Park x2 Billing City: Wierda Park x2 Billing State/Province: Gauteng Billing Postal Code: 0157 Billing Country: ZA Billing Phone: +27.723879147 Billing Phone Ext: Billing Fax: +27.11612700 Billing Fax Ext: Billing Email: Tech ID: AFR143000 Tech Name: Marileen Schutte Tech Organization: Peri Peri Creative Tech Street: 2 Reddersburg Road Wierda Park x2 Tech City: Wierda Park x2 Tech State/Province: Gauteng Tech Postal Code: 0157 Tech Country: ZA Tech Phone: +27.723879147 Tech Phone Ext: Tech Fax: +27.11612700 Tech Fax Ext: Tech Email: Name Server: ns.dns1.co.za Name Server: ns.dns2.co.za Name Server: ns.otherdns.net Name Server: ns.otherdns.com DNSSEC: unsigned >>> Last update of WHOIS database: 2017-07-10T11:17:39Z <<< |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1722 mistypes, associated with aviationdirect.co.za:
If you are curious about what TLD extensions could also match the domain name of aviationdirect.co.za well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: