Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Auto Trader UK | Find New & Used Cars for Sale | Search engines recommend title length of around 50-60 characters. The length of this title is 46. |
| Meta description | A directory of new and used cars. Includes news and features, road tests, competitions and events. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 98 characters. |
| Load time | 0.4092 seconds on average | Website load speed is pretty fast. |
| Alexa global | 2 681, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 59 349 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 131 links | This is a normal amount of links. |
| Number of backlinks | Around 4 432 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 114.8KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 193.243.130.87. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Shopping Recreation and Sports Motoring Classifieds |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | autoexpress.co.uk bbc.co.uk carmax.com cars.com ebay.co.uk exchangeandmart.co.uk google.co.uk gumtree.com moneysupermarket.com motors.co.uk parkers.co.uk pistonheads.com twitter.com whatcar.com |
These are the websites that fall into the same category as autotrader.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | gumtree.com pistonheads.com parkers.co.uk autoexpress.co.uk check-mot.service.gov.uk |
There is a good chance that the people interested in autotrader.co.uk find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 34.88M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | +19.45% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 11:17 | People are in no hurry to leave the website, great! |
| autotrader.co.uk Traffic Bounce Rate | 24.11% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 83 676 149 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Fri, 23 Jun 2017 04:17:58 GMT Set-Cookie: bucket=desktop; Domain=.autotrader.co.uk; path=/; X-Xss-Protection: 1; mode=block Cache-Control: no-cache, no-store, must-revalidate, private Expires: 0 X-Frame-Options: SAMEORIGIN Pragma: no-cache max-age: 0 Content-Type: text/html;charset=UTF-8 Vary: Accept-Encoding,User-Agent X-Cache: MISS from dc1cache004.live.dc1.tradermedia.net X-Cache-Lookup: MISS from dc1cache004.live.dc1.tradermedia.net:3128 Via: 1.1 dc1cache004.live.dc1.tradermedia.net:3128 (squid/2.7.STABLE9) Set-Cookie: _ATD_SESSION_=1498191478|91ec2f19-7291-4526-903c-55c072877590; Path=/; Set-Cookie: _ATD_DIGEST_=a1cb3df30e2bf66e82a30438d82a16bd; Path=/; Set-Cookie: userid=ID=d9460af0-9c2a-4c12-ae91-b8a332f17cc6;Path=/;Domain=.autotrader.co.uk;Expires=Sat, 23-Jun-2018 04:17:58 GMT Set-Cookie: user=STATUS=0&HASH=a8d239d0946fdf4aad5e5a94ad21604e&PR=&ID=d9460af0-9c2a-4c12-ae91-b8a332f17cc6;Path=/;Domain=.autotrader.co.uk;Expires=Sat, 23-Jun-2018 04:17:58 GMT Set-Cookie: abtcid=7534b8f7-fcd3-4ecc-8000-c679e880cc89;Path=/;Domain=.autotrader.co.uk;Expires=Sat, 23-Jun-2018 04:17:58 GMT Set-Cookie: abTestGroups=desktopNone;Path=/;Domain=.autotrader.co.uk;Expires=Fri, 23-Jun-2017 04:27:58 GMT X-Host: dc1cache004.live.dc1.tradermedia.net Connection: close Set-Cookie: TS013491a0=018d4aa690aa5ca97dab847a38681c227ccadcff1f3ed348559e25aec5c95b0fbb982ba5ff9dc73c8245f1cc124cad182fdacbecc74ea36778d3b57ea3327d41380fac4e97b02ad8fd7860a791e8c1652da3f2960a; Path=/ Set-Cookie: TS011c03ec=018d4aa69036ea66466b991cdbc4d9bef5764a70f13ed348559e25aec5c95b0fbb982ba5ffa63eca86ff59b35fcedbd8cf458013955e9673abcc91e32eca006a5586456693e332dcc037bcd30dd644701be2cd86fefec8d43499bdd03d02d06351f861a00af90370ffc41484ccf01a27f4bf966ee48c9e72aa44e062bc1ec1273af930bdca; path=/; domain=.autotrader.co.uk Transfer-Encoding: chunked |
| WHOIS information |
|---|
Domain name: autotrader.co.uk Registrant: Auto Trader Ltd Registrant type: Unknown Registrant's address: 1 First Street Manchester Manchester M15 4FN United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 07-Nov-2014 Registered through: NetNames Limited URL: http://www.netnames.co.uk Registrar: Ascio Technologies Inc. Denmark ? filial af Ascio Technologies Inc. USA t/a Ascio Technologies inc [Tag = ASCIO] URL: http://www.ascio.com Relevant dates: Registered on: before Aug-1996 Expiry date: 14-Mar-2019 Last updated: 13-Mar-2017 Registration status: Registered until expiry date. Name servers: a1.verisigndns.com a2.verisigndns.com a3.verisigndns.com WHOIS lookup made at 15:52:10 29-Apr-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1890 mistypes, associated with autotrader.co.uk:
If you are curious about what TLD extensions could also match the domain name of autotrader.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: