Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | ASB Bank - Personal & Business Banking in New Zealand | Search engines recommend title length of around 50-60 characters. The length of this title is 53. |
| Meta description | Provides loans, credit cards, New Zealand investment advice, insurance, online banking, calculate foreign exchange rates, for personal, business, rural and institutional clients. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 178 characters. |
| Keywords | asb, auckland bank, bank, new zealand bank, nz banks | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.2508 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 15 036, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 433 695 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 71 links | This is a normal amount of links. |
| Number of backlinks | Around 330 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 59.7KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 210.55.180.35. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Business and Economy Financial Services Banking Services |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | anz.co.nz westpac.co.nz bnz.co.nz kiwibank.co.nz ird.govt.nz |
These are the websites that fall into the same category as asb.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 4:45 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 334 802 085 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Fri, 12 May 2017 05:18:51 GMT X-Frame-Options: SAMEORIGIN Access-Control-Allow-Credentials: true Access-Control-Allow-Methods: GET, OPTIONS Last-Modified: Fri, 12 May 2017 05:16:01 GMT ETag: "2056d-ed6f-54f4ccd28a0db" Accept-Ranges: bytes Content-Length: 60783 Vary: Accept-Encoding,User-Agent Connection: close Content-Type: text/html; charset=UTF-8 Set-Cookie: TS012538ef=01fd766ba631415ef434996cdb2b64ec92120b20a886e6d6bf3000916b0276a2f1a68ad460; Path=/ |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-03T00:40:16+12:00 domain_name: asb.co.nz query_status: 200 Active domain_dateregistered: 1996-09-17T00:00:00+12:00 domain_datebilleduntil: 2025-11-17T12:13:24+13:00 domain_datelastmodified: 2016-11-10T01:35:36+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: registrant_contact_name: ASB Bank Limited registrant_contact_address1: PO Box 35 registrant_contact_address2: Shortland St registrant_contact_city: AUCKLAND registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 4148315 registrant_contact_fax: +64 9 4148008 registrant_contact_email: admin_contact_name: Domain Administrator admin_contact_address1: PO Box 35 admin_contact_address2: Shortland St admin_contact_city: AUCKLAND admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 4148315 admin_contact_fax: +64 9 4148008 admin_contact_email: technical_contact_name: Domains Admin technical_contact_address1: Po Box 35 technical_contact_city: auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 4148595 technical_contact_email: ns_name_01: ns1.asb.co.nz ns_ip4_01: 210.55.180.21 ns_name_02: ns2.asb.co.nz ns_ip4_02: 210.55.201.177 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 819 mistypes, associated with asb.co.nz:
If you are curious about what TLD extensions could also match the domain name of asb.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: