Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Amazon.com: Amazon Video: Amazon Video | Search engines recommend title length of around 50-60 characters. The length of this title is 38. |
Meta description | Find, shop for and buy Amazon Video at Amazon.com | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 49 characters. |
Keywords | Amazon, Amazon.com, Books, Online Shopping, Book Store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell Phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby Products, Health, Personal Care, Beauty, Home, Garden, Bed & Bath, Furniture, Tools, Hardware, Vacuums, Outdoor Living, Automotive Parts, Pet Supplies, Broadband, DSL | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 0.9218 seconds on average | Website load speed is pretty fast. |
Alexa global | 10, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 5 | Judging by Quantcast rating, we can assume the website in question is very well known. |
Total links on homepage | We found 181 links | This is a normal amount of links. |
Number of backlinks | Around 302 094 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 6.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 54.239.25.200. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Ashburn, Virginia, United States. |
Domain overview | Registered on 1994-11-01 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain amazon.com is registered at MARKMONITOR INC. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | Shopping Entertainment Shopping General Merchandise Major Retailers Regional North America United States Washington Localities S Seattle Business and Economy Shopping Books |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | apple.com barnesandnoble.com bestbuy.com bing.com bizrate.com buy.com cnet.com ebay.com facebook.com google.com newegg.com nytimes.com overstock.com powells.com walmart.com yahoo.com youtube.com |
These are the websites that fall into the same category as amazon.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | ebay.com slickdeals.net twitch.tv google.com walmart.com |
There is a good chance that the people interested in amazon.com find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 2.53B | Suffice to say, the website is massively popular. |
Visitor delta | -4.58% | Lately, the website's been receiving less traffic. |
Time spent on site | 8:26 | People are in no hurry to leave the website, great! |
amazon.com Traffic Bounce Rate | 36.36% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 6 572 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Date: Tue, 27 Dec 2016 00:03:13 GMT Server: Server Location: https://amazon.com/b/ref=as_li_qf_br_sr_il_tl?ie=UTF8&node=16261631&tag=s01e33-20&camp=1789&creative=9325&linkCode=as2&linkId=60dbddf1ea1c35f2ff82a212a6d51fa3 Content-Length: 390 Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 301 Moved Permanently Server: Server Date: Tue, 27 Dec 2016 00:03:14 GMT Content-Type: text/html; charset=iso-8859-1 Content-Length: 394 Connection: keep-alive Location: https://www.amazon.com/b/ref=as_li_qf_br_sr_il_tl?ie=UTF8&node=16261631&tag=s01e33-20&camp=1789&creative=9325&linkCode=as2&linkId=60dbddf1ea1c35f2ff82a212a6d51fa3 HTTP/1.1 301 MovedPermanently Server: Server Date: Tue, 27 Dec 2016 00:03:14 GMT Content-Type: text/html; charset=ISO-8859-1 Transfer-Encoding: chunked Connection: keep-alive Strict-Transport-Security: max-age=47474747; includeSubDomains; preload pragma: no-cache x-amz-id-1: 22FWJNR0HGWT12WC9BDS p3p: policyref="https://www.amazon.com/w3c/p3p.xml",CP="CAO DSP LAW CUR ADM IVAo IVDo CONo OTPo OUR DELi PUBi OTRi BUS PHY ONL UNI PUR FIN COM NAV INT DEM CNT STA HEA PRE LOC GOV OTC " cache-control: no-cache x-frame-options: SAMEORIGIN expires: -1 Location: https://www.amazon.com/Amazon-Video/b/168-7120636-1107063?ie=UTF8&node=2858778011 Vary: Accept-Encoding,User-Agent Set-cookie: x-wl-uid=1+80U7xso2XONlQ4H3DJZKE0dWi1HmDymivw2KCkzOIG4xxoXuHrQPcatjyobx6OfTjWxJgoH0bY=; path=/; domain=.amazon.com; expires=Tue, 01-Jan-2036 08:00:01 GMT Set-cookie: session-id-time=2082787201l; path=/; domain=.amazon.com; expires=Tue, 01-Jan-2036 08:00:01 GMT Set-cookie: session-id=168-7120636-1107063; path=/; domain=.amazon.com; expires=Tue, 01-Jan-2036 08:00:01 GMT HTTP/1.1 200 OK Server: Server Date: Tue, 27 Dec 2016 00:03:14 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Strict-Transport-Security: max-age=47474747; includeSubDomains; preload x-amz-id-1: XAPTEQWECWCENYXXD7TA x-frame-options: SAMEORIGIN Vary: Accept-Encoding,User-Agent Set-cookie: x-wl-uid=1GGmLVRuPq1ZGsPoti12CCfx01IfjfV+8CQwvrpjMMbjW33SEo/FvycA/2KuMdgu+mXklXP2/EsU=; path=/; domain=.amazon.com; expires=Tue, 01-Jan-2036 00:00:01 GMT Set-cookie: session-id-time=2082758401l; path=/; domain=.amazon.com; expires=Tue, 01-Jan-2036 00:00:01 GMT Set-cookie: session-id=168-7120636-1107063; path=/; domain=.amazon.com; expires=Tue, 01-Jan-2036 00:00:01 GMT |
WHOIS information |
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Whois raw |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1785 mistypes, associated with amazon.com:
If you are curious about what TLD extensions could also match the domain name of amazon.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: