Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The Advertising and Illustrative Photographers Association (AIPA) of New Zealand - Professional Photography for Commercial Applications | Search engines recommend title length of around 50-60 characters. The length of this title is 136. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | professional photographers new zealand pro photography nz commercial photography nz advertising photographer auckland wellington christchurch photography new zealand editorial photography new zealand commercial photographer nz professional photographers auckland professional photography nz advertising photographers nz magazine photography fashion photographers zealand stock photography professional corporate photographers zealand professional industrial photographers auckland professional documentary photographers nz advertising photos auckland portrait photos nz photos New Zealand photography services | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.1196 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 10 365 704, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 68 links | This is a normal amount of links. |
| Number of backlinks | Around 51 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 17.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 223.165.64.68. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | nzipp.org.nz aipa.org.au aipasecretariat.org hellophoto.co.nz aipasurf.com |
These are the websites that fall into the same category as aipa.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Fri, 18 Aug 2017 21:12:16 GMT Server: Apache X-Powered-By: PHP/4.4.2 Set-Cookie: PHPSESSID=0510eef8e0f5ff2a3b4addd9d0d3f1ac; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Transfer-Encoding: chunked Content-Type: text/html |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1027 mistypes, associated with aipa.org.nz:
If you are curious about what TLD extensions could also match the domain name of aipa.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: