Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | African Trips | African Overland Safaris| Africa Travel | Africa Adventure| African Expedition | Trans Africa | Nile Expedition | Search engines recommend title length of around 50-60 characters. The length of this title is 129. |
| Meta description | Overland tours and safaris ranging from a 6 day gorilla trip to an epic 43 week trans Africa overland - London to Istanbul via Capetown. News, tours, trucks and contacts. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 170 characters. |
| Keywords | budget africa safaris, overland africa safaris, african safari tour, africa travels, south african safari holidays | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.4571 seconds on average | Website load speed is pretty fast. |
| Alexa global | 996 784, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 184 links | This is a normal amount of links. |
| Number of backlinks | Around 27 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 59.8KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 209.59.149.171. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Lansing, Michigan, United States. |
| Domain overview | Registered on 2000-11-09 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain africantrails.co.uk is registered at UK2 Limited |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Africa Travel and Tourism Travel Services Tour Operators Adventure Travel |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | truckafrica.com absoluteafrica.com overlandafrica.com africaoverland.info oasisoverland.co.uk |
These are the websites that fall into the same category as africantrails.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Sat, 23 Jul 2016 01:45:19 GMT Server: Apache Location: http://www.africantrails.co.uk/ Cache-Control: max-age=0 Expires: Sat, 23 Jul 2016 01:45:19 GMT Vary: Accept-Encoding Content-Length: 239 Connection: close Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 200 OK Date: Sat, 23 Jul 2016 01:45:19 GMT Server: Apache Cache-Control: public Expires: Sat, 23 Jul 2016 01:45:19 GMT X-Powered-By: PleskLin MS-Author-Via: DAV Vary: User-Agent,Accept-Encoding Connection: close Transfer-Encoding: chunked Content-Type: text/html; charset=utf-8 |
| WHOIS information |
|---|
Domain name: africantrails.co.uk Registrant: African Trails Ltd Registrant type: UK Limited Company, (Company number: 6387577) Registrant's address: 28 Grange Street Bare Morecambs Lancashire Kent LA4 6BW United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 23-Aug-2013 Registrar: UK2 Limited [Tag = UK2NET] URL: http://uk2.net Relevant dates: Registered on: 09-Nov-2000 Expiry date: 09-Nov-2016 Last updated: 02-Nov-2014 Registration status: Registered until expiry date. Name servers: ns.morecambe3.net ns1.morecambe3.net WHOIS lookup made at 02:45:23 23-Jul-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1834 mistypes, associated with africantrails.co.uk:
If you are curious about what TLD extensions could also match the domain name of africantrails.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: