Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

Website load speed analysis

• The homepage takes approximately 0.5947 seconds to load. Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result.
• The HTML of the website weighs in at around 127.4 kilobytes. We don't think 127.4 KBs is something to worry about.
• There are at least 9 images on the homepage of this website. We are glad to say that such an amount should not impact the load speed of the website. Great result!
• We've counted at least 80 server requests before the homepage was fully loaded. Oh my, this needs to be worked on. The more server requests are made, the longer it takes to load the page. Not a good result by any measure.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• adidasspecialtysports.se takes up 936 957 place globally, according to Alexa. We made sure to update this information on 2015-10-27.
• Compare the current rank to all-time best of 936 758, which this website enjoyed on 2015-10-20.
• On the other end of the scale, the worst rank ever was 954 048, rated on 2015-09-28. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 945 016.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 172.227.106.98.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.0 200 OK
Server: Apache
Cache-Control: no-cache,no-store,must-revalidate
Pragma: no-cache
Expires: Thu, 01 Dec 1994 16:00:00 GMT
x-dw-request-base-id: iZQ6lFlUvZGMAgAK
X-FRAME-OPTIONS: DENY
Content-Type: text/html;charset=UTF-8
Date: Thu, 29 Jun 2017 11:25:18 GMT
Connection: close
Set-Cookie: dwac_bco9giaagZTwEaaac09Yp8Cv2j=OrTYlAY__xL42EDGGKDyDwxXrrtYJJ8lfO8%3D|dw-only|||SEK|false|Europe%2FStockholm|true; Path=/
Set-Cookie: cqcid=desVSULdTcHjnpZ2xfDb8SeOpa; Path=/
Set-Cookie: dwpersonalization_6536a397899ee1c54af5ade1eaf06c58=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/
Set-Cookie: pagecontext_geo_country=FR; Domain=.adidas.se; Path=/
Set-Cookie: sid=OrTYlAY__xL42EDGGKDyDwxXrrtYJJ8lfO8; Path=/
Set-Cookie: pagecontext_logged_in=""; Domain=.adidas.se; Path=/
Set-Cookie: pagecontext_customer_id=desVSULdTcHjnpZ2xfDb8SeOpa; Domain=.adidas.se; Path=/
Set-Cookie: dwanonymous_6536a397899ee1c54af5ade1eaf06c58=desVSULdTcHjnpZ2xfDb8SeOpa; Version=1; Comment="Demandware anonymous cookie for site Sites-adidas-SE-Site"; Max-Age=15552000; Expires=Tue, 26-Dec-2017 11:25:18 GMT; Path=/
Set-Cookie: username=""; Domain=.adidas.se; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/
Set-Cookie: dwsid=M0nc_HAbBu3Wj85hn1JHbgWqqtMuAGbaUrg9GKElGOmwlXW4JmYdeiyWoH049hyhr_F9Vs8TfABSIUryXP5JTQ==; path=/; HttpOnly
Access-Control-Max-Age: 86400
Access-Control-Allow-Credentials: true
Access-Control-Allow-Headers: *
Access-Control-Allow-Methods: GET,POST

state:            active
domain:           adidasspecialtysports.se
holder:           AEP1699-26628051
admin-c:          AEP1699-26628051
tech-c:           noH1112-29095028
billing-c:        noH1112-29095028
created:          2014-02-11
modified:         2017-02-09
expires:          2018-02-11
nserver:          sec2.rcode0.net
nserver:          sec1.rcode0.net
dnssec:           unsigned delegation
status:           ok
registrar:        Key-Systems Gmbh